?? Heavy is the head that wears the headset
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Hi folks,
Just when you thought inflation was under control, it goes up again. It’s not prices we’re talking about, but TikTok video lengths, as the company tests 30-minute uploads. Strange to think just a few years ago 15 seconds was the max; now we’re entering TV episode territory.??
Scroll down to read more about the real Pope talking about a fake Pope, the Icelandic resurrection, and the many edits of Ariana Grande.
Stats to power your week
?? If nothing else, a historic year for elections should at least give us a good harvest of memes. 13% of US consumers now fall under our “Memers” segment of the most active online consumers and sharers, marking a 52% increase since this time three years ago. There are now more Americans who share memes than those who describe themselves as “very religious.” GWI USA
?? Apple’s Vision Pro is already sold out before its February 2nd release. But what do consumers want from a VR headset, anyway? Like a lot of consumer tech products, graphics (48%) and cost (48%) are neck and neck as the most important factor. But battery life (43%) and comfort (42%) are pretty important as well. How you feel about a device might change after wearing it for 2 hours. GWI?Consumer Tech
??? The Oscars nominations were announced last week with “Oppenheimer” leading the pack at 13 nods. Dramas remain US consumers’ favorite genre (50%), but Westerns (+16%) and anime (+13%) have been rising in the ranks since Q4 2020. Look for “Killers of the Flower Moon” and “The Boy and the Heron” to take home some awards. GWI USA
?? As we covered in our 2024 consumer trends report, social media has helped UFC and WWE become more accepted by the mainstream – an ideal time for Netflix to announce it will stream WWE’s weekly show “Monday Night Raw.” Once viewed with skepticism, WWE and UFC are now as popular in the UK as the Ryder Cup and the golf majors. GWI Core
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?? New York City has declared social media to be a public health hazard, while Florida is advancing a bill that would ban it for anyone under the age of 16. As it happens, 44% of US consumers say social media is a main contributor to poor mental health in society, ahead of interpersonal struggles, lack of access to mental health support, and current events. GWI USA Plus
Chart of the week
WWE might be coming to Netflix, but it’s not the only sports entertainment making ground in the UK.
Other American competitions are making waves, with the MLS and NFL gaining more British fans in recent years. And Jude Bellingham and Harry Kane’s forays abroad are making more football fans check out LaLiga and the Bundesliga, respectively.?
The Women’s World Cup experienced a boost last summer as the England team reached the final, but a simultaneous growth for the Women’s Champions League shows how much interest in the women’s game has increased more broadly.
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