Heather Hasson and Trina Spear, Co-Founders and Co-CEOs of FIGS

Read the full interview here:

https://theedgeleaders.com/heather-hasson-and-trina-spear-co-founders-and-co-ceos-of-figs/

Beyond providing comfortable technical fabrics for people working in the healthcare field, what else does FIGS stand for?

Heather: "Our full mission at FIGS is to celebrate, empower, and serve healthcare professionals. I want to actually tell this story, so you understand why we do what we do.

About a decade ago, I was sitting with a friend for coffee, and I didn’t understand why the whole world was focused on just making product[s] for athletes, and nobody was focused on healthcare professionals. Big companies were focused on making sure that athletes would run faster or score more goals or things like that [with their products].

And I did not understand why there wasn’t a similar focus for healthcare professionals because, out of anybody in the world, healthcare professionals are saving lives. They need to perform at their best more than anybody else in the world.

I didn’t quite understand that, so I set out to make the most technical, performance-driven, design-oriented product for healthcare professionals, so they could feel good and really perform at their best.

That’s why the company was started: to make the best product to sell to [healthcare professionals] through a direct-to-consumer, e-commerce website where they can have access to their uniform at any time of day or night, and to put healthcare professionals on billboards so they can be celebrated as the most awesome people in the world (because they are), and so the next generation can be inspired to become them.

And if we have more people working in healthcare, we’ll have more, I would say, cures for cancer, right?

We’ll have more brilliant minds out in the world. We’ll have different COVID vaccines. Maybe we would have had a vaccine in a faster period of time if we just had more people working on science, working on healthcare.

That being said, our brand is our community. Our community is our brand.

We’d like to do everything we possibly can to support them and celebrate them."