A Heartfelt Thank You to Our Community

This Thanksgiving month, we look back at the trust and partnerships that enabled us to help our clients achieve outstanding results in their healthcare marketing efforts. As we always say, working with an agency is a two-way street. We can’t do great work if our clients don’t collaborate with us to set a solid foundation for our strategies and campaigns.

We look forward to another year of fruitful relationships as we express our appreciation.

From Our Blog: Digital Marketing Strategies

A Guide to Effective SaaS Content Marketing?

SaaS content marketing produces 3X better lead generation results than traditional approaches. However, creating “valuable content” isn't enough to stand out. Our new guide delves into the nuances to help maximize your ROI across the customer journey.?

Read the Guide →?

4 Tips to Build an Effective Healthcare Advertising Strategy?

Are your healthcare advertising campaigns driving high-quality traffic that converts to customers? These 4 tips will help you get the most out of your healthcare advertising budget (hint: you must go beyond the ad.)?

Read the Article →?

Client Spotlight:??Make Complex Technology Accessible with an Explainer Video?

Healthcare technology is rarely straightforward. So, how do you help the audience understand what you offer quickly to capture their attention and entice them to learn more about your solution??

Explainer videos are a powerful video marketing tool, allowing healthcare SaaS companies to showcase their complex products while making the benefits more tangible. We produced this video for Core Solutions (an advanced behavioral health EHR) to demonstrate their software in action, helping the audience envision how to use the solution to overcome their challenges and achieve their goals.

Watch the video to see how we helped this client showcase their technology.?

Is Your Digital Marketing Strategy Ready for 2025??

Review your marketing plan with an expert.?

A robust marketing strategy that responds to the latest trends and leverages the right technologies in healthcare marketing will help you build a solid foundation for success.

Are you set up to increase brand recognition, capture more opportunities, close more deals, and drive recurring revenue in the new year?

Review your 2025 marketing plan with an expert: In just 30 minutes, we’ll help you identify gaps, share actionable recommendations, and show you how to achieve results with data-driven insights.

Book your no-strings-attached session now.

Digital Marketing Tools Our Team is Thankful For

Do you have digital marketing tools that you can’t live without? We all do! Our team members share the tools they’re thankful for. Here’s what we use to achieve standout results for our clients:?

• Maddie: The Remix Tool in HubSpot's Content Hub is a game changer for content generation in a pinch. While it doesn't replace the human touch, it helps the stretched marketer with foundational content to streamline the content production process and incorporate your company's brand voice.
• Madison: SEMrush has been a staple as I help create strategies for organic keyword growth and paid media! The ability to track various metrics (keywords, backlinks, traffic growth) all in one spot makes it such a valuable platform in my marketing toolkit.
• Erica: Gliffy is my go-to tool for sitemap setup. It’s quick, easy, and lets you visually see how the site architecture will lay out.
• Maxwell: Descript has been a lifesaver for transcribing lengthy interviews. Powered by AI, it's highly efficient. If anything isn't audible, Descript notates it with three dots instead of making something up, enabling the user to go back and clarify.
• Brian: Generating secure passwords with Dashlane is quick and simple. Plus, memorizing one master password makes life much easier.
• Kay: Perplexity AI provides a leg up for research since it supplies verifiable sources for search results. It also helps identify blog topics that competitors haven't covered exhaustively.?