The Heartbeat - August 1st, 2024
The Elevage Evangelist
Nancy Fraley, a master blender with nearly two decades of experience, has been a transformative force in the craft whiskey industry. In Margarett Waterbury’s profile of Nancy in Distiller, she shares Fraley’s dedication to quality over accolades and how her innovative blending techniques have set her apart.
From introducing French distilling methods to American producers to working on challenging, long-term projects, Nancy's career is nothing short of remarkable. ADI is proud to have hosted Nancy's insightful workshops for many years, helping distillers enhance their craft with her expertise.
Only 3 Days Left for Exclusive Travel Discounts
Time's almost up! Don't miss out on exclusive hotel and travel discounts for the upcoming ADI Craft Spirits Conference & Expo. Secure your accommodations and flights before the special rates end on August 4th. Save now while you can and ensure a fantastic experience at this year's event.
Engaging All 5 Senses in the Tasting Room
Author Dr. Zachary Cole delves into creating unforgettable tasting events and tours, sharing expertise that can elevate your brand and drive customer loyalty. Catch Cole live at the Craft Spirits Conference & Expo for practical advice and inspiring examples to enhance your distillery's offerings.
Register for the 2024 Gin Summit
Dive deep into gin production at the Gin Summit at the ADI 2024 Craft Spirit Conference & Expo! Learn from industry experts about botanical selection, distillation methods, and branding strategies to elevate your gin-making skills and network with fellow professionals.
领英推荐
Training Your Tasting Room Staff with Andie Ferman
Elevate your tasting room experience with Andie Ferman’s event at the ADI 2024 Craft Spirits Conference & Expo! This hands-on workshop will equip your team with essential skills that enhance customer engagement, improve sales, and build brand loyalty.
Bill’s Corner
Explore the world of craft distilleries through the lens of Bill Owens in his American Distilling Institute Coloring Book. Featuring stunning illustrations by Francesca Cosanti and designed by Kate Jordahl, this book brings over 18,000 photos from Owens' travels across America and around the globe to life in a unique and engaging coloring book.
Upcoming Events
INDUSTRY NEWS
Pernod Ricard, a global leader in wines and spirits, has established North American Distillers to bolster its presence in the American whiskey market, with seasoned executive Richard Black at the helm.
A coalition of industry leaders is urging the Tax & Trade Bureau to standardize the American single malt whiskey category, aiming to establish clear guidelines and promote growth in this emerging sector.
Lalo Tequila has committed to a blanco-only approach, focusing on producing authentic, additive-free tequila. Their expansion in the United States market highlights their dedication to quality and tradition, ensuring consumers receive a pure and genuine tequila experience.
15 STARS has introduced a new limited edition whiskey called Three Kings Fine-Aged Whiskey, a blend of premium wheat, rye, and bourbon, while also updating their Timeless Reserve expression to a 13-year-old blend.
New Release Roundup
Club Kokomo Spirits, a collaboration between Mike Love of The Beach Boys and his son Brian, offers RTD canned cocktails and three new rums, with the standout being the Artisanal White rum, featuring tropical notes and a dry finish.
Traverse City Whiskey Co. has launched Old Fashioned and Cherry Old Fashioned ready-to-drink cocktails, featuring their 6-year-old Bourbon and natural flavors, priced at $29.99 and $19.99 respectively.
High Wire Distilling's latest releases include bourbons made with unique Jimmy Red corn, with their bottled-in-bond 100-proof bourbon standing out for its rich dark chocolate, cherry, and baking spice notes.