The Heartbeat - April 18th, 2024
Low Proof, High Impact
Max Garrone highlights the transformative potential of low-ABV spirits like vermouth and how craft distillers can leverage these products to forge valuable partnerships with cocktail bars in his latest Distiller article. He details how San Francisco bartender Eric Ochoa and local distiller Ian McCarthy capitalized on vermouth, illustrating its appeal in tap format and its success in building lasting relationships within the bartending community.
As vermouth and similar spirits tap into the growing trend toward lighter alcoholic beverages, they open up new avenues for creative collaboration and customer engagement. This trend not only enriches the craft distilling landscape but also enhances the bar experience, offering distillers a strategic avenue to expand their reach and stabilize their business models.
Careers in the Craft Distilling Industry
Are you passionate about distillation and looking for a new role in the community? Check out the ADI Job Board! Whether you're an experienced distiller or joining the industry, we welcome you to explore open opportunities sourced from our ADI community members. Are you an industry professional looking for someone new to join your team? Share your open opportunities with the ADI community through the forum!
Upcoming Events
Distilling Equipment For Sale
Unlock the potential of your unused distilling equipment by embracing the power of peer-to-peer selling within the craft distiller community on the ADI Forums. Not only can you recoup investments and clear valuable space, but you'll also support fellow distillers in scaling their operations efficiently, fostering a spirit of collaboration and sustainability in the industry.
Cost Analysis: from Grain?to Retail Shelf
Frank Maher delves into the critical importance of understanding the costs involved in producing spirits for craft distillers aiming for profitability. Maher emphasizes how a thorough grasp of cost components, from raw materials to retail, is essential for distillers to effectively price their products, sustain brand growth, and maintain competitiveness in the market.
领英推荐
The Cocktail Bar: Notes for an Owner & Operator
An indispensable guide for aspiring bar owners, offering a comprehensive overview from conception to profitable management, with insights from industry legends and successful operators. This book demystifies the process of opening and running a cocktail bar, providing practical advice on every aspect of the business, making it a crucial resource for avoiding common pitfalls and achieving success.
Bill’s Corner
Don't miss Southern Distilling Company 's Summer Cruise-In on June 13, an event packed with attractions for car, food, and whiskey lovers, including a car show, distillery tours, special whiskey releases, and live music. Additionally, the company is proud to sponsor and participate in the 2024 Great Race, a vintage car rally from Kentucky to Maine featuring scenic backroads and no modern navigation aids.
INDUSTRY NEWS
Formula 1's Jenson Button and Williams Racing have announced a new licensing partnership where Coachbuilt Whisky, co-founded by Button, will release several limited-edition whiskies celebrating Williams Racing's illustrious history and Button's significant contributions to the team.
The UK's highest altitude distillery, The Forest Distillery, based in the Cat & Fiddle pub above Macclesfield Forest, plans significant sustainability-focused renovations including a botanical glass walkway and off-grid energy solutions like wind turbines.
Pantalones Organic Tequila, a member of 1% For the Planet, is deepening its commitment to environmental sustainability by partnering with the Surfrider Foundation for beach cleanups and becoming the exclusive tequila sponsor at the 2024 One Ocean Gala, while also incorporating eco-friendly packaging and shipping solutions.
New Release Roundup
Vara Distillery High Desert Gin - VARA High Desert Gin is a grape-based gin, allowing for rounder notes and a silky palate that showcases green-forward botanicals representing New Mexico’s high desert: juniper, pine, and sage with a hint of citrus. It’s a nicely balanced gin that works well in cocktails.
Old Potrero Hotaling 16 Year Whiskey - Limited edition, brand new?Old Potrero Hotaling’s American Whiskey?($200) is the latest release from the pioneering U.S. craft whiskey brand that started as Anchor Distilling Company in 1993 from the famed beermaker,?Fritz Maytag. Decades later, it’s still being crafted by distiller Bruce Joseph. there’s oak, but the 100% malted rye aged in once-used charred oak barrels, also exhibits rye spice, pear, apple and great depth. A worthy and memorable anniversary edition.
Whiskey Del Bac Dorado Whiskey - Copper pot distilled, this whiskey is made from 100% malted barley smoked with mesquite, aged 12-15 months. I’ve tasted other mesquite whiskies over the years and this is a strong addition exuding blessed balance. Father-daughter Stephen and Amanda Paul launched the distillery in 2011. Their whiskey unfolds with notes of smoky campfire, chocolate, tobacco and toasted caramel.