Heart Talent Connect: The controversial edition

Your job ads should repel 90% of applicants.

Yes, you read that right.

Controversial? Maybe. But let's be real. You don't need 200 applicants. Not if you're attracting the right people to apply.

When it comes to recruitment, quality is more important than quantity. Unless of course you only get 10 applicants and they're all unsuitable (that's another story).

Recruitment is marketing. Content drives marketing. Getting your recruitment content right is key.

Read on.

Forget the war on talent, we moved on from that (a while ago).

Thanks to Tim Gurner's controversial comments earlier this month we were reminded again that yes, there has been a change in how people feel about their employers and jobs.

The employer-employee relationship changed a while ago. Our collective relationship with work will likely never be the same again.

Forget the war on talent. If there ever was a war, talent won.

We're in the era of talent.

Employees are humans, not resources. Employees are consumers.

A job is not simply something employees are 'lucky' to have.

A job is an important, life-changing, life-bettering decision.

A big-ticket item as important (if not more so) as choosing a car or a home.

A value-exchange, beyond a pay check.

Should an employer feel 'lucky to have' their people?

Should they treat them well, care for them as human beings?

Should they be thinking about how to engage, retain and delight their people?

It's a yes from us!

No matter what 'the market' is doing, getting talent attraction and retention right is critical. Read more about how to claim your competitive advantage.

Struggling to recruit? Here are 5 things you should know.

Don't be fooled by tales of the market changing or turning.

In late 2021, 69% of leaders said they couldn't find suitable talent fast enough.

In 2023, the same global study reports 77% of leaders are finding it difficult to recruit.

In Australia, voluntary turnover for professional workers has risen to 24%.

Between unemployment reaching a 50-year low and 1 in 4 people in your team leaving for another job, it's not surprising that recruitment is no walk in the park.

Here are a few things we think you should know, plus some food for thought and a list of things not to do.

Read on

Keen to learn more about modern talent attraction?

We've just published this little gem. It's yours to download for free.

Recruitment is marketing: A leader's guide to modern talent attraction.

Got questions, comments or feedback? Please get in touch with Cynthia Harris.