The 'HEART' of the matter

A successful individual’s image has a lot to do with the growing years as a child. The values that one shows are bestowed during childhood. Clarity in thought, strength in action and the unfailing spirit are spontaneous impressions that are carved due to the learning in nascent years and the growing up phase. Isn't it true that each brand in the market in exactness is a similar replica of how it has been conceived, nurtured and personified over the years?

All brands are  products.
All products are not 'Brands'

This is a pressing need in the industry. A product must be seeped in with the right mix of physical, emotional and philosophical values to develop a strong identity for it to become a remembered brand. A brand is known by its values. Of course the quality does matter. But then, while qualities remain on the physical realm, it is the 'values' that build the inward bond.

Transforming a brand's image at a stage when it has already been given an identity, one that hasn't been built on values in comparison to the competition results in a very high price. Therefore, many brands end up with routine marketing processes they have been following for years. The result being no growth, saturation, falling sales, and then the inevitable.

Who really is the 'Competition'?

Is it another brand that has been doing well? Is it the set of values offered by another product? In fact the greatest competition is to stay on the path that leads to the heart of the matter - PEOPLE. People are not only the target, but the competition, the whole idea is about winning them. To attract their attention, to make them lend their ears, it is about how to become attractive.

The future lies in
“Values Branding”

Through years, we have seen; experienced and realized that we must look towards building the 'Brand Value'. This is not to be mistaken with the value proposition. That, is just another mortal asset. A brand's value is derived from its essence - the people. People desire happiness, company, friends, time, space, distance, health, consideration, attention and above all, remembrance.

Brands of the future need a potent mix of business and thought leaders who can churn out the right stories for armoring them with the Identity, Position, Character, Promise, and Spirit worth remembrance. If people are known by their character, nature and behavior, so are the brands that dress them up.... outward & inward.

That is the
'MIDAS TOUCH'!