A heart-felt goodbye.

This is long overdue, but I feel ready to announce it.

I spent the past 2 months having an identity crisis (full transparency).

I tied my self-worth and personal identity to my business Bro Dough, for the past 4 years.

It was my first business, and I poured my heart and soul into it.

So, when I decided it was time to shut down the business, I was really struggling to figure out who I was and what to do next. The thing is - I learned it's totally okay to not know right away.

I also thought that shutting down this business would mean that I lost everything. I didn't think people would want to stick around and support me. Don't ask me why - this is just what my brain played on a loop time and time again.

But that's not the truth. I know a lot of you reading this found me because of Bro Dough, but stuck around for the journey. And I am really grateful for it.

I hope you'll stick around for this next chapter that I'm still trying to piece together.

While building my first business, I discovered that I have a talent for personal branding & community building, especially on this platform. And I love it.

So... I'm leaning more into the things that excite me.

I'm going to be building a personal branding agency, and this newsletter will be showcasing this new journey.

This newsletter is now going to be called "Your personal branding bestie" and I can't wait to fully lean into the things that light me up.

I'm going to highlight the behind the scenes of this transition, and also teach you how to build an epic personal brand.

It's one of the most valuable assets a person can have right now.

In my four years of building a food business, I was able to achieve virality weekly on numerous platforms, and build a community of almost 300k people, organically.

So while this might be a good-bye, it's also a hello.

So hi again, I'm Erica, and I hope you'll follow along this new chapter.

See you in a few weeks for the first official edition of Your Personal Branding Bestie! ????