Hearing NO a lot from brands? Let's talk about it

Ever pitch a brand and it's just crickets? ?We've all been there, believe me. It's a part of the game & I too have to remind myself of this. We've got to trust that things are working behind the scenes, that we're not aware of, in our favor. Trust the process right??

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Inevitably campaign opportunities always pop up but lordy does it trust my patience at times!

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My friend Brittany Brown posted some great thought starters about why you may be getting crickets when pitching brands for collaborations.?

All too often I hear from creators that they'd be the best partner for a certain brand. Okay, why? Sell me on it really well because you're going to have to sell the brand on it with even more convincing.?

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There is so much competition for brand's attention and dollars, more and more with every passing day.?

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Brands are being a lot more strategic about who they partner with…..because they can be.?

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When you're hearing no from a brand, or even crickets, smart, strategic influencers are taking that feedback as helpful information vs taking it personally. They're asking themselves the questions above to revisit the pitch through the brand's perspective.?

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All too often it's a miss because the email isn't with the casting director for a campaign, or your timing is off.?

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So if you're a manager who is pitching, like I am, or a creator who is pitching, I encourage you to pause, check in on the above and perhaps revisit some of your earlier pitches with a new eye.?

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Let me know how it's going. I love hearing from you & what you're up to.

Until next time. Thanks for being here.?

Johanna