Hearing or just listening?

When you interview, are you trying to validate your solution OR are you really trying to understand the experiences and context of your potential customers? Too often in my own business life, I "already knew the solution" before beginning my interviews. I missed the opportunity to gather critical context enabling my solutions to be better "hired". The link below invites you to GRIT Studios, where we have some great tips on conducting effective and meaningful interviews. https://www.gritstudios.org/professional-development/are-you-hearing-or-just-listening/