A Healthy Brand Requires Healthy SEO

We get it, SEO can be intimidating and time-consuming, and your team is always updating and tweaking your SEO strategy to stay up with trends and shifts.

Take, for example, DECODE’s favorite topic: wellness marketing.?

Our team found that in the last year, searches for ‘gut health’ increased by 83%, and searches for ‘gut-brain axis’ (a hot topic on TikTok) increased by 61%. With numbers like this, we’re surprised more healthcare marketers aren’t jumping at the opportunity to boost their site with content surrounding the subject.??

In this article, we’ve compiled the latest SEO tactics that are on our shortlist for staying on top of the search game, so your strategy is ready to create beautiful, first-page results.?

Leaning into Voice Search?

Thanks to incredibly useful (and accessible) tools like Google Assistant, Amazon Alexa, and Siri, voice search technology is no longer just an SEO trend but an established area of focus. In fact, 55% of households now own a smart speaker.?

To optimize your site for voice search, it comes down to keywords. Voice searches tend to be longer compared to typed ones. For example, you may type into Google, “food for gut health,” but if you were to ask Siri the same question, you are more likely to say, “Siri, what should I eat for better gut health?”

Fulfilling the Google EAT Principle

The first core lesson of SEO 101 is that a search page ranking relies heavily on the quality of a site’s content. Now, we know the term “quality” can be subjective. Luckily, Google has been pretty upfront about what THEY want to see from your site. And even better, they created an acronym for it: EAT.?

E- expertise?

A- authoritativeness?

T- trustworthiness?

Most importantly, this principle is relevant for businesses that fall into the “your money, your life” categories, AKA healthcare and finance brands.?

There are a few ways to adhere to this principle. In many cases, creating buyer personas, search intent research, and always backing up claims with statistics from reputable sites (such as .edu and .gov URLs) can go a long way with Google.?

Video is a Massive SEO Step Forward

YouTube has more than 1 billion users. This means that if you aren’t regularly creating video content, you’re behind the curve. According to the Cisco Internet Report, video is projected to surpass ALL other forms of content by 2023.?

Though video looks different from other forms of content, your SEO strategy will likely align closely with your other efforts. Ensuring your channel is user-friendly and utilizing YouTube’s suggested words feature (what people are already searching for) can make an overall difference in how future clients find you.?

It’s no secret that SEO never sleeps, and it’s more important than ever to maintain a healthy SEO strategy that benefits your brand for the long haul.?

Need a hand in getting started? We’ve got you covered.