Healthcare’s latest Innovations - 8th Edition
IQVIA Belux
A leader in using data, technology, advanced analytics and human expertise to help customers drive healthcare forward
Dear subscriber,
Welcome back to our 8th edition, where we will explore the following topics:
Industry Insights: IQVIA Pharm In Touch, Link with Pharmacies for Efficiency, Marketing Reach
Thought Leadership: Digital Engagement in Omnichannel Strategies
IQVIA Pharm In Touch
Link with Pharmacies for Efficiency, Marketing Reach
The pharmaceutical industry is constantly evolving, and the need for direct, effective solutions has never been greater. IQVIA Pharm In Touch is a pioneering e-commerce platform and communications channel that links pharmacies' back office operations with those of subscribing manufacturers in a secure, one-to-one connection. The platform serves as a convenient resource for pharmacists and an innovative sales/marketing channel for manufacturers of pharmaceuticals, cosmetics, and nutrients
With the recent launch of a solution to address the complex challenges pharmaceutical companies face in managing post-manufacturing supply chain disruptions, Pharm In Touch provides a direct line of communication that enables pharmaceutical companies to monitor and respond to demand effectively, ensuring proactive supply chain management and minimizing the risk of stockouts. The platform's versatility and effectiveness have made it a valuable resource for pharmaceutical companies looking to streamline their supply chain and retain market coherence. Learn more
Digital Engagement in Omnichannel Strategies
The COVID-19 pandemic has accelerated the shift towards digital engagement in the medical device and diagnostic industry, prompting companies to prioritize omnichannel strategies for improved access to medical information and personalized customer experiences. Data has shown that companies with more mature omnichannel capabilities have been more resilient during the pandemic, experiencing higher revenue growth than those with average maturity. However, only a small percentage of MedTech firms are currently using data to optimize customer engagement in real-time, highlighting the need for personalized engagement through "insight signals" to power omnichannel engagement at scale.
Every company is at a different point in their digital transformation journey, and there is no one-size-fits-all solution for incorporating digital engagement capabilities. Making even a small change to the omnichannel strategy can enhance overall capabilities and improve the ability to achieve business objectives. Similarly, in March this year, we hosted two Lunch & Learn sessions at our offices in Zaventem on the latest trends in omnichannel marketing for the pharmaceutical industry, providing insights and strategies for companies to enhance their omnichannel capabilities. Want to know how these strategies are shaping the future of the industry? Learn more
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