Healthcare Marketing In the Age of Limited Physician Access & Value-Based Care with Dennis Jolley

How do you market healthcare when there is limited physician access—and the focus is on managing care, not increasing patient volume?

Health systems must rethink how they engage and direct patients—ensuring they get the right level of care in the most efficient and cost-effective way.

In this episode, Dennis Jolley, System VP of Strategy and Planning at UW Health, shares how smarter patient navigation and precision marketing can optimize care delivery, reduce unnecessary costs, and improve both patient outcomes and financial sustainability.

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Key Insights and Takeaways

• Manage demand with smarter patient navigation. This may include reducing unnecessary physician visits to optimize provider capacity.
• Use CRM and digital strategies to influence patient behavior while reducing avoidable high-cost encounters.
• Help bridge physician shortages and capacity issues with telehealth, remote monitoring, and AI capabilities.

• Align messaging with reimbursement models and shift toward higher value-based engagement.
• Leverage data-driven decision-making and predictive modeling to proactively direct patients to the right level of care.

“Healthcare needs to break free from outdated defaults—too often, patients are funneled into the most expensive care options by habit, not necessity. If you twist your knee playing football on the weekend, you probably don’t need a top surgeon, but many systems still send patients there first. The future of care is smarter: guiding patients to the right provider at the right time. By leveraging patient behavior insights, strategic access management, and precision marketing, health systems can improve outcomes, ease physician burden, and stay financially sustainable.”

Dennis Jolley

For a full transcription of this recording, please visit the original post on the Healthcare Success blog: https://healthcaresuccess.com/blog/podcast-interview/healthcare-marketing-in-the-age-of-limited-physician-access-value-based-care.html