Healthcare Innovator Digest, 4th Edition

An Interview with Ordamed , winner of the Medtop Tech 2023 Award

We're glad to have the opportunity to interview Ordamed, the winner of the Medtop Tech Award 2023. We had the pleasure of meeting them at Arab Health, and today, we're excited to delve deeper into their journey and the impact of this remarkable achievement.

Interviewer:? Since winning the award, have there been any updates or enhancements to the Atomic X5 Series Digital Radiography System? If so, could you tell us about them?

Ordamed: Since receiving the award, we have been working hard to improve the Atomic X5 digital radiography system. We have implemented several upgrades and enhancements, including improved image processing, increased diagnostic accuracy, and ease of use for clinicians. The Medtop award recognition significantly increased customer interest in our Atomic X5 digital radiography system. They saw this as a testament to the high quality and innovation of our product, which helped increase demand.

Interviewer: Are there any upcoming product launches or initiatives from Ordamed that you can share with us?

Ordamed: Since our victory in 2023, our company has reached new heights. For example, the first ultrasound device manufactured by Ordamed with Kazakh language support, Opus CT scanner, Magnum MRI, and other types of equipment such as defibrillators, electrocardiographs, ENT combines, etc., were released. In 2023, Ordamed received more than 25 CT-KZ certificates, confirming the country of origin of goods is the Republic of Kazakhstan. Soon, we plan to export the Atomic X-ray system to other countries for the first time. Also, this year, we plan to expand our product line and establish the production of artificial lung ventilation devices, anesthesia and respiratory devices, surgical consoles, and laser and magnetic therapy equipment. In addition, in 2024, we plan to finish the construction of the largest domestic factory for the production of medical equipment and focus on the production of the heaviest medical equipment from leading foreign manufacturers with subsequent entry into foreign markets.

Interviewer:? Looking ahead, how do you envision the future of Ordamed and its contributions to the healthcare industry?

Ordamed: In the future, we see Ordamed as a leading innovative medical equipment manufacturer that will continue to develop advanced technologies and offer high-quality solutions not only in Kazakhstan but also abroad. We aim to become a key player in the global market and continue to make a significant contribution to the development of the healthcare industry.

This concludes our interview with Ordamed. We extend our congratulations once again on their remarkable achievements and eagerly anticipate their future contributions to the healthcare industry.

Maximizing Success at Arab Health 2024: Top 5 Mistakes Exhibitors Should Avoid

As the Medtop Award team, our experience at Arab Health 2024 has been illuminating, marking our second year leveraging exhibitions to recruit nominees. This year, we are proud to announce that our nominees have reached a milestone of 50 in two months, a testament to the effectiveness of exhibitions as a platform for discovery and recognition. Our journey has also shed light on common pitfalls that exhibitors often encounter, which can significantly hinder their sales and networking efforts. Here are the top 5 mistakes exhibitors should avoid to ensure a successful exhibition experience:

1. Poor Booth Design and Presentation

The power of first impressions cannot be overstated, and your booth is the face of your brand at the exhibition. A poorly designed booth, characterized by clutter and lack of visual appeal, can repel potential customers before they even engage with your offerings. Invest in an attractive, engaging booth design that features clear branding, compelling displays, and interactive elements to captivate attendees.

2. Lack of Pre-event Promotion

Many exhibitors miss out on maximizing their event presence by not promoting their participation in advance. Leverage social media, email newsletters, and targeted ads to build anticipation and inform your audience about your presence at Arab Health 2024. Offering incentives, such as exclusive previews or special discounts, can further encourage attendee visits.

3. Ineffective Follow-up Strategy

The end of the exhibition is just the beginning of the sales journey. A common oversight is failing to follow up with leads, letting potential sales slip away. Establish a robust follow-up strategy that includes personalized emails or calls to nurture leads into customers. This systematic approach ensures that the connections made at the event are developed into meaningful business relationships.

4. Failure to Engage Attendees

Passive exhibition strategies rarely yield the desired outcomes. Exhibitors who do not proactively engage attendees through conversations, demonstrations, or interactive activities miss crucial opportunities to showcase their products or services. Training your staff to initiate meaningful interactions and address attendees' needs is essential for converting interest into sales.

5. Ignoring Competitors

An exclusive focus on your own booth might cause you to overlook valuable competitive insights. Ignoring what your competitors are doing — from their booth strategies and product offerings to their promotional tactics — can leave you at a disadvantage.

In conclusion, Arab Health 2024 offers a significant opportunity for exhibitors to showcase their innovations, connect with industry peers, and drive their businesses forward. By sidestepping these common pitfalls and adopting strategic approaches, exhibitors can enhance their chances of success, turning exhibition challenges into triumphs.

Let's learn from experience and make every exhibition count towards achieving our business goals.

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