The Healthcare Connection: Unveiling the World of Pharma Manufacturers, Physicians, and Patients
Introduction:
This month we introduce Ferma, an AI-powered conversational platform specifically designed for life sciences professionals – a platform that is 3x more accurate than generalist platforms like ChatGPT, Bing, and Bard, and without any hallucinations.
We also feature a new white paper on sales rep conversations for maintaining launch momentum; and an analysis of patient centricity in healthcare based on real-world treatment conversations.?
Finally, we reveal insights from PerXcept, our proprietary platform that combines healthcare engagement data with primary market research data to provide insights into brand engagement and competitor messaging strategies.
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Discover Ferma:? The first AI-powered conversational platform designed specifically for life sciences professionals
Please join us July 19 for a fascinating look at Ferma, the first AI platform designed specifically for the life sciences and which is 3x more accurate than ChatGPT.? It’s a webinar you won’t want to miss.
Register now here
We'll demonstrate Ferma's unparalleled accuracy in life sciences versus generalist platforms like ChatGPT, Bing and Bard -- accuracy with absolutely no hallucinations.?
?We will also include:
- The limitations of ChatGPT for life sciences professionals and how we can effectively address them.
- A live demonstration showcasing Ferma's vs ChatGPT's performance across a variety of life sciences-specific domains.
- A Q&A session to answer your queries about AI technology and its future.
Join us!
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Three Keys for Sales Rep Conversations to Keep the Launch Momentum Going
Successfully launching a pharmaceutical product is incredibly challenging, time-consuming—and costly. The stakes are high, the competition is fierce, and the consequences of failure are significant. From clinical trials to regulatory approvals, manufacturing to marketing, there are hurdles at every turn. Yet, even overcoming those hurdles is not enough; it is critical to maintain momentum post-launch.
Over the past three years, ZoomRx has used its proprietary Launch Tracking Benchmarks to analyze >16500 interactions between healthcare professionals (HCPs) and sales representatives for 38 newly launched brands during the first year of their launch.
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We categorized the launches as successful or under-achieving based on the brands’ first-year revenue measured against targets. We then assessed key HCP-sales rep metrics—such as prescribing score and rep call quality ratings—across each group to understand how the metrics impacted the launch.
The output helps us answer three critical questions for brand managers:
What training should sales reps receive?
What should be sales reps’ primary areas of focus?
How should messages be crafted for effective communication?
Comparing the preparation, execution, and promotional content between brands with successful vs. underachieving launches, this white paper unlocks key strategies to help your brand teams amplify launch.
Download to Read more here
Is the patient voice truly valued?
Patients speak for only 92 seconds during the typical specialist visit.
Themes of patient centricity, valuing the patient voice, and making patients partners have received a great amount of recent attention across the healthcare and pharmaceutical industries. Many recent whitepapers , conferences , and discussions have focused on these topics, and the theme of ASCO’s 2023 Annual Meeting was “Partnering With Patients: The Cornerstone of Cancer Care and Research.”
While patient centricity can provide benefits across many facets of drug development and patient care, the place where patients can have the largest impact on their own health is often in the doctor’s office, conversing with their treating physician. To assess the impact of the healthcare industry’s focus on patient centricity on actual treatment practices, ZoomRx has recorded and analyzed over 500 real-world treatment conversations between HCPs and patients, across 10 therapeutic areas (TAs).
This analysis reveals that the healthcare industry is still far away from making patient centricity a reality. Tellingly, the patient voice is heard for only 92 seconds in the average real-world specialist visit.
Download to Read more here
PERxCEPT gathers comprehensive healthcare-engagement data from a target audience that a brand prioritizes - from both HCPs and patients. This allows us to offer insights around share of voice across digital channels, online brand engagement, and competitor messaging strategies.
However, combining this data with Primary Market Research (PMR) data, particularly Promotional Effectiveness Tracking (PET) data, produces interesting results that connect online and offline promotions. Explore some of the findings obtained from the analysis of over 40,000 in-person interactions across 380 HCPs here .