Healthcare 2.0

In 2014 I was asked to design a new mobile precision care delivery strategy. I used the following as my starting point:

In 2015, the U.S., the federal government launched the Precision Medicine Initiative for "health tailored to you.” The initiative then defined precision medicine as "an emerging approach for disease treatment and prevention that takes into account individual variability in genes, environment, and lifestyle for each person."

Notice the nuanced difference between healthcare "tailored" for everyone (personalized medicine) and care that "takes into account" individual variability. This includes far more than the health histories and chief complaints our current EHRs capture, to include individual DNA, living environment and daily health habits. (source).

What do we know about Healthcare 2.0 'for sure'?

1. It will be tailored to you (implies real-time).
2. It will take into account your individual variability (knows me).
3. It will include your living environment and daily health habits (knows all about me).

Time for an image:

1. That's Me
2. The app knows me via my secure wallet which holds all my data, and from the attached IoT health devices I use. I control all the data in my wallet. Only I can change the sharing choices.

Now for the trillion-dollar question - what happens when I click on that app? What does it connect to? What is the user interface like? What is the experience like?

Notice I have a line leaving the app - where does it go? Who does it talk to? What does the return loop look like?

Here's a hint - it will need to connect to everything, and the return loop will need to adapt the app's user interface to simplify navigation of complex care continuums.

• Solve the navigation problem and you can increase daily engagement.
• Increase daily engagement and you can start to nudge consumer behavior in a healthy direction.
• Healthcare 2.0 is Health Tailored to Me (in real time).

Ellen Brown