Health Tourism in a few Bullet Points

…simplifying and clarifying without Dumbing Down

Definition

the definition of Health Tourism:

• Provision and Consumption of “health-related” Services – which involves some travel

Scope

the 8 Health Tourism Segments:

• Medical Tourism (and its “sub-divisions” – i.e., specialties in Medicine and areas of clinical focus)
• Dental Tourism
• Spa Tourism
• Wellness Tourism
• Sports Tourism
• Culinary Tourism
• Accessible Tourism
• Assisted Residential Tourism (technology-enabled Housing and Care abroad)

Health Tourism “then” and “now”

the Then:

• known as “Conventional Health Tourism”
• Fragmented (and consequently, Inefficient)
• a "non-Sector"
• a “need” (to be endured and dictated by “circumstances” – essentially, financial)
• Narrow Scope – the Short Tail
• a generic entity (a Commodity)
• associated with “shortcomings” in the form of Fallacies, Deficiencies and Failings (the reason for its transformation and repurposing)

the Now:

• Known as Internet Century Health Tourism (a.k.a. Contemporary Health Tourism – both represented by ht8)
• Integrated (and consequently, Efficient)
• an Economic Sector (Sector of the Economy)
• a “want” (to be enjoyed as an attractive, broad-appeal, lifestyle choice – for all - for a lifetime)
• Extended Scope – the Long Tail
• a cachet – an entity associated with a brand (ht8)
• associated with Advantages and Benefits:

1. Expands the Industry (Supply Side) so that it can address a much broader Market (the Demand Side) – meaning more business for all (in fact, as becomes obvious, ht8 expands the Sector (Industry and Market), as a whole
2. Re-purposes Health Tourism (from a “need” to be endured - and dictated by “circumstances” – essentially, financial) to a “want” to be enjoyed) – in other words, it has changed how Health Tourism is experienced (by turning Health Tourism into an attractive Lifestyle Choice – and activity)
3. Makes every tourist / traveler a potential Health Tourist
4. Makes Health Tourism a broad appeal lifestyle choice for all – for a lifetime
5. Integrates (brings together) the Health Tourism Segments (to deal with fragmentation and inefficiency) – whilst ensuring that each segment maintains its “identity, distinctiveness and independence” is maintained

for those who want a Deep Dive

...as opposed to a Surface Swim

For those who want a Deep Dive – see the Articles in my LinkedIn profile.