Health or taste? ??both of course. Yet...

https://tenor.com/7eh4.gif

1. Over 70 per cent of Indians said they will prioritise dietary changes over going to a gym or fitness centre to improve overall health, immunity and lower stress and anxiety levels.?
2. Interestingly, 100 percent of the survey respondents also correctly identified what are healthy foods versus junk foods, indicating very high awareness about the ill-effects of unhealthy options that are full of fats or sugars.
3. 71 percent felt their health is worse off today than pre-Covid-19 due to broken eating and fitness habits.
4. While, 72 percent of respondents cited lack of time and 66 percent cited the poor taste of healthy items to be their biggest obstacle.
5. Health focussed food and beverages to grow 3x to $30bn by 2026. (but what is healthy food? to me a samosa or an aloo paratha is very healthy!)

https://media3.giphy.com/media/XHFP0ATcqRMDqjTUtp/giphy.gif

Biscuits market is growing at a 12%+ year on year, growth coming from both the rural sector and the premium end cookies.

Varun Berry stated 3 years back in a press conference that ~35% of the total sales will come from rural areas in the next few years.

Mondelez is expanding into biscuits ?? (in the papers few months ago). Will all of these be healthy? ha! no!

We indians like yummy stuff ?? -- and a Marie biscuit which is more than 70% maida is considered perfectly healthy!

As access to deeper rural markets increases, will all packaged snacks not be the first choice for Bharat? With increase in disposable incomes the 'tasties' will have the maximum demand

NO ITS NOT RURAL OPTING FOR TASTE AND URBAN OPTING FOR HEALTH. NO!! We say and do different things. Ask me about my dietary choices and I'll tell you half truths at best. I don't want you to know how bad I really am!!?

**The end of year survey conducted by Habbit

Over 70% Indians claim to opt for healthier foods ??(what is healthy, pray tell!).

Equally 70% also vehemently claim they will not compromise on taste!! ?? yes!

So everything will grow. But i guarantee, covid or no covid, war no war, humans seek comfort in food at tough times. And that food will not be a cardboard tasting cracker or a roasted seed mix or a salad ????.

No! it's more likely ???????????? and the like.

So dear Health D2Cs and other startups - make sure you throw in plenty of sugar, chocolate, crunch, salt, masala or whatever it takes to make that business big.

Else you should be happy with 100-200cr business at best.

https://healthmatters.nyp.org/wp-content/uploads/2019/01/sugar-animation-thumbnail.gif

Article: https://bit.ly/3IO9E3a