The Health & Self-care trends for 2024

Social, psychological, economic and technological changes influence the health & self-care business. This article highlights some of these health, wellness, and self-care trends. It supports the creation of a business strategy that is future-proof.

Welcome to “A Healthusiasm World”, a newsletter by Christophe Jauquet on the future of business in this health-conscious world.

1. Understand how the boundaries between healthcare, wellness, and consumer industries are blurring.
2. Discover the latest health behaviours, innovations and trends.
3. Learn what's next for customer experience, purpose-driven marketing, and digital health.

" As people are more than ever occupied with their health, every business becomes a health business. This is one of the main drivers of the Transformational Economy. " Christophe Jauquet

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Things I need to think about

I've taken a long break from this newsletter over Christmas, mainly because the speaking market is gaining speed again. Bookings are again coming in for gigs that are more than 15 months away (it used to be about two months out in recent years).

But there is another reason for this pause: I've been reflecting upon the formula and approach of this newsletter quite a lot: Dedicating at least 20 hours every two weeks to write you a unique view on the changes in health & self-care... is exceptionally demanding. But beyond the fun and the flattering of its growing popularity, I have to be aware that this time dedicated does not generate any (direct) revenue at all. Should I tone it down? Should I stop altogether? Should I make it exclusive for clients? Or should I hide (some articles) behind a paywall? I haven't figured it out just yet. But I realise that my newsletters are read more than my book. And even if many people have asked for my second book, is a physical book still suitable for time-relevant content today? My second book has been almost finished for over six months, forcing me to review some chapters against new evolutions...

Can this newsletter become a centrepiece of my content creation? It sure will be something to reflect upon and prepare for 2024. But you are indeed at the right place here.

Until then, let me now give you something to think about this year and for the years to come: the health & self-care trends for 2024.

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Things I want you to think about

Frequent readers are already familiar with this approach. At the beginning of the year, I present several health & self-care trends that will impact your (health) business from 2024 onwards. In the coming year, I'll elaborate on those (and other) trends in my bi-weekly newsletter.

This blog post is my most viewed article, gaining a 100times more attention than the more detailed, specific trends. Almost 95% of my subscribers do so when reading this overview article. I can only encourage you to do the same. (see:?2023 Health & Self-care trends)

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Trends

Before we start with next year's trends, let me elaborate on the word "trends" again because people often dislike it. Trends may have a bad connotation to them. This is because trends are often confused with gimmicks, hypes or fads. Sometimes they are also referred to as a means to make marketing campaigns more attractive. But what I present here are none of those.

My ambition is to present you with the longer-term impact that cultural shifts, societal changes and technological evolutions have on our health & happiness. You could consider them as?probable scenarios for the future. But whether or not they will exactly manifest themselves as written is secondary. The primary purpose is to make you think about what these upcoming changes will mean for humans, society and your business. My newsletters help you prepare your business strategy for these upcoming trends.

However, don't expect me to write about the Metaverse, ChatGPT, and Artificial Intelligence, nor will I speak about the financial or the climate crisis. These are technological or societal trends. My purpose is to explain what THESE mean for health & self-care. Because the real question is what the impact of innovations and cultural shifts will be on our health & happiness.

It's also valuable to know that I mainly focus on trends that will become relevant and impactful within 2 to 5 years because that allows you to prepare yourself and your business for this shift. Once in a while, I bring a foresight into a future that is 5 to 10 years away (see:?careguiders,?the disease paradigm). These changes are more drastic and require more habituation and adaptation. I consider these worth including in your strategic plans today; therefore, they are also exceptionally contained in the newsletters.

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The Healthusiasm Trend

At the root of all these trends is the megatrend?of Healthusiasm, which says that people are more than ever conscious about and occupied with their health & happiness. It's a cultural shift that has been 40 years in the making (if not 2000 years already). Ever since the 80s, people have been increasingly focused on becoming healthier and happier: From that point on, more people stopped smoking; a fitness craze was started; people changed doctors more often; and a change in eating habits was noticeable. In the following decades, Doctor Google, mobile apps, wearables and AI only empowered people more. Today, people can take multiple actions to impact their own health. As a result, they are increasingly looking at companies, organisations and brands to help them with that. People want consumer companies to consider their health & well-being and healthcare organisations to provide experiences that meet their expectations.

The Healthusiasm trend is the trunk of a tree from which numerous branches grow, large and small. Any of the trends presented here could be considered as those branches that originate from Healthusiasm. They grow as the world changes and technology progresses. Some trends might be big branches with a life span of 15 years. Others might still be smaller branches that grow towards the sun (to feed their needs), uncertain about how important they might become over time.

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I guess you get the picture. Let's get into it.

Here are ten more relevant health & self-car trends for 2024 onward:

• 1. The rise of the robots
• 2. Trauma anima
• 3. Mood boosting
• 4. Recovery reliance
• 5. (sub)Conscious consideration
• 6. City Dwellness
• 7. Identity Overload
• 8. Emotive AI
• 9. Health as a Transaction
• 10. Good Gut

Click on the image below to continue reading and discover the 10 health & self-care trends for 2024 onwards.

These are the trends I want (you) to focus on this coming year. Additional research will confirm or alter my initial analyses and their importance. But they are worthy of keeping an eye on.?

Of course, many trends did not make the 2024 list (yet or anymore). Some might not be relevant enough. Others might have (temporarily) lost their mojo before they could become relevant. Specific trends are, then again, very niche and don't have an impact on multiple industries yet. But in a world with accelerated change, things may evolve and be picked up again later, of course.

Here are some noteworthy trends that are still on the radar:

• Dopamine deprivation,
• Health perception,
• Knowledge velocity,
• Lymphatic health,
• Skin science
• Multi-immersive & multi-sensory
• Caring Clothing,
• Science faith and social fiction
• Shady, shallow shaming
• Men's mental(ity),
• Care confusion,
• ...

That’s it for now. I hope you’ve enjoyed the discovery of these new shifts impacting our health & happiness. Stay tuned for more in-depth insights on how these will affect the healthcare, wellness and consumer industries in the upcoming years.?

Did I miss any changes worth mentioning? Feel free to highlight them to me.?

-Christophe-

Speaker on the future of business in this health-conscious world

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