Health Check Your Business in 4 Steps ????
David Langley
Opticks. ?? Getting Founders to work ON the business rather than IN it ????
Hello there discerning reader, and welcome to one of the most vital things you might read for the health of your business, potentially ever.
Depends how much you read really. ??
Nevertheless! This we hope will give you some ideas on how to check on the health of your business really simply.
Why is the Health of my business a concern?
The bigger question here is why isn't it?!
Your own health is more important than anything. Without you being healthy and running your business or doing your job or living your life, things will be affected, people will be sad, your business or function would suffer if not fail to survive.
So why is it any different with your business or function itself? Checking in to see what preventative and proactive things we can do today will make sure that the heart of your business keeps on ticking stronger than ever.
So shall we dive in before we need a business doctor out here? ??
No. 1 - Company Pulse
Do you have your finger on your company's or function's pulse?
Hard to do literally of course, but can you really feel the goings on within your organisation?
Meta conduct a quarterly 'Pulse' where they ask their huge team what they think of goings on in the company, their mood, their happiness, struggles in the role and any improvements.
They use quantitative and qualitative data, have teams analyse it and learn what their teams want, need, love, hate, and act accordingly.
I hope people with teams as big as Meta are reading this, but if not, it'll be MUCH easier for you to do the same thing, as well as survey some clients as well to get that external pulse also.
Here's what you need to do:
NOTE: As mentioned, do this with clients, at the end of projects or incrementally, check in with them. A different survey will be needed but use the same approach, more quantitative, anonymous if needed, analyse, action and repeat.
No. 2 - SWOT
No, not the film about Police in NYC, that's SWAT. We're talking about...
Strengths
Weaknesses
Opportunities
Threats
SWOT.
Let's talk about each:
Strengths: What are you good at? What sets you apart from the rest? What are you most happy about in the business?
Examples: Knowledgeable team of experts, only 1 competitor, great runway of funds.
Weaknesses: Where do we know we're weak? What do we need to improve on?
Examples: No succession plan for leaders in the business, lack of processes in Sales, no Kenyan Jazz.
Opportunities: What can we see as something we can go and tackle? Where can we pivot or adapt to which will be lucrative?
Examples: New product offering from our core service, subscription package for our core service meaning recurring revenues, competitor downsizing so talent leaving.
Threats: What is out there that will potential derail our success?
Examples: COVID type pandemic happening again perhaps, cut in funding from investors, regulation changes.
And so on.
A SWOT Analysis can be a preventative as well as proactive way to sustain the health of your business.
Here's what you need to do:
No. 3 - Risk Register
'Oh man does this guy go on about risk registers or what?!...' I hear your say to yourself in your head, and I know, but I wouldn't if they weren't SO important.
A risk register is a precautionary thing to do for the health of your business. It's like going to the gym, or taking supplements or vitamins, it's guarding you against any nasties that might come your way.
Identify the risks to your businesses health and then work out a plan for mitigating that risk or eliminating it all together. Makes sense, right?
Here's what you need to do:
No. 4 - An Operations Audit
Here comes the shameless plug, but this will be perfect for checking the health of your business in one fell swoop.
The best way to guarantee a healthy business is to make sure all of the moving parts are well oiled, all of the ways things get done are slick and efficient, and the stuff going in is as healthy and beneficial as possible, and that's where we come in.
An Opticks. Operations Audit is a report that tells you from top to toe, how healthy your business is. From doing the SWOT analysis, doing a lightweight Pulse check and drawing out the risks to your business, we can quickly put down on paper where we think you need to optimise.
Effort from you? Minimal, 2 hours of your time and we'll do the rest. Not a bad fix eh, would love to see a doctor guarantee such things ??
Here's what you need to do:
Amazing, right?
AND that's it wonderful people. Hopefully you'll now go forth and have wonderfully healthy businesses that will thrive and survive for a very long time.
Ciao ???