HEALTH-CARE CFOS: (How your lack of concern for ultra-private patient communication is going to reduce your revenues)

Being a CEO of a "communication-privacy-focused" technology company, I am a bit more focused on communication privacy than most. Yet, in the wake of the still unraveling Facebook-Cambridge/Analytica privacy debacle---my colleagues & I are increasingly dismayed by the lack of concern for communication privacy within the health-care sector. Our company has provided "ultra-private-mobile-video" 1.2.1. communication networks, to a wide variety of industry sectors. The concern for communication-privacy protection seems to vary by industry sector, and brands. As an example, many consumers are likely not obsessively concerned if the entire Public Internet ecosystem knows which shampoo they use. Or, what razors they choose. Or, what running shoes they prefer. Furthermore, I'm not sure most consumers fully understand (yet) that each time they visit a shampoo website, or razor website---they are being intercepted, and a full profile is instantly being created on them--with this profile then being made available to the highest Public Internet Ecosystem bidders. (Read the entire saga of Facebook/Cambridge-Analytica). Maybe the consumer is not that bothered by all the competing ads they will now receive from competing shampoo brands, or razor brands. I get that. In this consumer-products scenario, the weaponization of consumer data is not that egregious, in their mind. What's the harm, the consumer may ask? Ok---lets switch gears now, over to the health-care sector. (CFOs of Pharma-companies, Device Companies, and Medical Centers---your attention please). Now that we have accepted the fact that consumer web-site visits are being intercepted & full consumer profiles are being created---how might that "health-care-profile-data" be weaponized against the consumer AND the health-care service providers? How about if we think about this, within the context of the Affordable Care Act, and the Pre-Existing-Conditions clause within. In case we missed it, a Texas Federal Judge, (over the Holidays), has just ruled the ACA to be unconstitutional. This ruling has the support of 20 State AG's, and now appears headed for the Supreme Court. So, what's the big deal for CFO's of Pharma, Device, and Medical Centers? How about much less revenue & profit to your organizations. Why? Because, if the ACA/Pre-Existing Conditions Clause is eliminated, or substantially modified, it will be replaced by---a "Risk-Profile-Based-Insurance-System." Now, lets connect the dots and go back to that innocuous consumer-website visit. Remember the instant "full-consumer-profile", which Facebook/Cambridge made so infamous? So, if the consumer has gone to the website of any pharma, device, or medical center seeking more info on "cancer, opioid-abuse, or heart disease treatments"----this full consumer profile will now include ALL the "similar-topic" websites which this same consumer has visited. The profile will likely also include similar-topic (key-word-searchs) from that consumer's social media communications. And their Gmail, Yahoo Mail, and AOL mail. And, yes, this email mining may also capture emails back/forth between with your doctor, or family members. And, in case we don't yet understand the definition of "full profile", it includes the following. Your name. Home Address. Phone numbers. Age. Sex. Race. Employer. Maybe even your SS #, and maybe your Health-Care Medical Records too. You get it. It includes pretty much everything about you. (Please research Facebook/Cambridge-Analytica. You simply cannot make this up). Now, I wonder who might find these full-risk-profiles of value, if the Pre-Existing-Conditions clause is eliminated, or significantly modified? How about we follow-the-money. Right back to big insurance companies and financial services, which would stand the most to gain, as many consumers would have their services reduced, based upon their new "Risk-Profiles." CFOs---how does this effect your organizations? Well, if health-care services are reduced (which they will be), due to the perceived "Health-Care-Risk-Profiles", then CFO's will be receiving much less revenue. Because consumers will be purchasing much less of your products & services. Because, they can no longer afford them. Now, back to the beginning of this privacy-focused-article. Let me pose this again. Why is it so important to protect the privacy of Consumer-Service-Provider-Communication---including that seemingly harmless initial visit to the Health-Care-Service-Provider-Websites? (Maybe we should simply follow-the-money).

John McNulty; CEO-Didgebridge

(Ultra-Private-1.2.1. Mobile-Video Communication Networks----an INTELLISMART alternative to the Public Internet Ecosystem)