Headlines 101: How to Write with Magnetic Ink
Farid BAHRI
I help professionals to become a beacon for their team and customers. Contact me to develop your aesthetics, increase team cohesion and land clients. I will help you to write your legacy.
Compelling headlines are critical.
Attention.
Span.
Is.
Short.
Why do you struggle to write world-class headlines?
You don't put your audience at their core.
Today you’ll explore the 4 elements of a magnetic headline.
You'll learn a simple framework to create headlines that resonate.
The 4-step Framework
1. Them : Name your audience.
Name your target audience.
Who are they, what are their responsibilities, their interests and their perspective?
ex 1 : "Establish Your Credibility Through a Guide in 90 Days—Even If You Can't Write."
ex 2 : "Dare to Birth Your Enchanting Romance Fantasy in 2 Months—Even If You Forsook Your Dreams."
ex 3 : "Show Off Your Cat Love with Cute and Cozy Clothes in 30 Days—Even If You Can't Find the Perfect Style."
ex 4 : "Put On Your Bold Side with Your ‘I’m All Out of Bubble Gum’ Merchandise in 4 Weeks—Even If You’re Unsure Where to Look At."
2. Desirable Outcome : What benefits will they gain from your content?
Clearly articulate the Outcome readers will gain from engaging with your content.
Will they learn something new? Solve a problem? Achieve a goal?
ex 1 : "Establish Your Credibility Through a Guide in 90 Days—Even If You Can't Write."
ex 2 : "Dare to Birth Your Enchanting Romance Fantasy in 2 Months—Even If You Forsook Your Dreams."
ex 3 : "Show Off Your Cat Love with Cute and Cozy Clothes in 30 Days—Even If You Can't Find the Perfect Style."
ex 4 : "Put On Your Bold Side with Your ‘I’m All Out of Bubble Gum’ Merchandise in 4 Weeks—Even If You’re Unsure Where to Look At."
3. Timeframe: How quickly can they expect results?
Your customers will appreciate quick results.
Incorporate timeframes into your headlines, such as “in just 10 minutes a day” or “within a week,” to make the benefits feel attainable.
Remember that you are decomposing the main problem to sell solution in steps.
So, keep each step as short as possible.
ex 1 : "Establish Your Credibility Through a Guide in 90 Days—Even If You Can't Write."
ex 2 : "Dare to Birth Your Enchanting Romance Fantasy in 2 Months—Even If You Forsook Your Dreams."
ex 3 : "Show Off Your Cat Love with Cute and Cozy Clothes in 30 Days—Even If You Can't Find the Perfect Style."
ex 4 : "Put On Your Bold Side with Your ‘I’m All Out of Bubble Gum’ Merchandise in 4 Weeks—Even If You’re Unsure Where to Look At."
4. Resistance Handled: Address any potential objections or concerns upfront.
Address any concern or need upfront.
If readers are skeptical about whether your advice will work, acknowledge their concerns and offer reassurance.
Note that this is a Resistance, not an Opposition.
You're not putting yourself in an adversarial position; you're collaborating with your customer.
ex 1 : "Establish Your Credibility Through a Guide in 90 Days—Even If You Can't Write."
ex 2 : "Dare to Birth Your Enchanting Romance Fantasy in 2 Months—Even If You Forsook Your Dreams."
ex 3 : "Show Off Your Cat Love with Cute and Cozy Clothes in 30 Days—Even If You Can't Find the Perfect Style."
ex 4 : "Put On Your Bold Side with Your ‘I’m All Out of Bubble Gum’ Merchandise in 4 Weeks—Even If You’re Unsure Where to Look At."
Conclusion : Focusing on 4 elements, reach your reader.
Focus on them first by incorporating desirable outcomes, timeframes, and addressing concerns.
Start experimenting by writing and posting 4 headlines today.
If you need help or have suggestions, don't hesitate to comment or message me.
Your feedback matters.