The Headline Acts - Your Top eComm News This Week | 22 April 22
Jessie Healy ??
Growing DTC brands to 7 & 8 figures. $50M spent on Meta & Google Ads. Ecommerce Marketing Coach & Consultant. Webtopia Founder (now acquired). 1X Exit. Podcast host - Ecommerce Impact Podcast. Ex-Etsy.
It's official... Webtopia's LinkedIn newsletter is debuting!
I thought I would kick it off with the hottest eCommerce news this week (even hotter than this newsletter!).
For future newsletters, expect to see full-stack marketing and advertising tips from our expert team (I'm talking Meta, Google, TikTok & Pinterest), insight into what's working right now for our clients and eComm news from around the world.
Let's get into it! We always start with the best podcast I've listened to this week.
?? PODCAST OF THE WEEK:
Building a ￡500k business with organic TikTok and zero ad spend? We’ve got your attention now. This hemp cigarette company couldn’t advertise on Facebook because of their restrictions so got creative on TikTok instead and things really took off.?
? TWITTER, ELON MUSK AND THE POISON PILL
Here’s your latest update on the Elon Musk Twitter takeover. After Elon said no thank you to his board seat and launched a $43bn takeover, Twitter have responded with a shareholder rights plan in an attempt to block him. Meanwhile, he’s Tweeting cryptic messages that have the world speculating.
?3 POWERFUL MICRO-CONVERSION STRATEGIES FOR PAID SOCIAL
Conversions are the key KPI when defining the success of direct response campaigns. But don’t forget about micro-conversions! They signal high intent and a strong likelihood that someone will convert on your primary conversion goal, resulting in a significant improvement in conversion metrics when put to use.
领英推荐
? 8 BEST SEO TOOLS FOR CONTENT OPTIMISATION
Improve your SEO at scale with content optimisation tools built for bulk. Search Engine Journal share their top 8, what they do and how to use them. We can all thank them later for the time saved!
? MARKETERS! CONSUMER DEMAND FOR FASHION IS RISING
Yep, we’re all over yoga pants, hoodies and slippers. It’s time to embrace fashion again! Google’s recent study - along with search trends - is shining a light on the shifting demand for clothing and accessories.
? FACEBOOK VIDEO VIEWS - HOW TO GET MORE OF THEM
Is your video performance on Facebook going down the drain? Whether you’re going organic, boosting your posts or creating ad campaigns, here’s nine ways to get more video views so you can attract and engage your ideal customer.
Thanks for being part of this momentous first newsletter. Speak next week!
Social Media Marketer at CoinGecko
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Marketing for impact
2 年Thanks for sharing our podcast!
I help e-commerce beauty and wellness brands increase ROAS through targeted Facebook and Instagram Ads
2 年I love this type of content
Fragrances & Perfumes | Father | Founder | EV Enthusiast | Commercial Director | Strategist | Change Addict | B2B Growth Catalyst
2 年Leen Zahreddine - This is the type of content you need to consume from time to time ??