Headless vs. Composable Commerce

Few industries are undergoing such constant change and evolution as the eCommerce industry. Customer requirements are constantly changing, new technologies are introduced, and new tools and ideas are constantly being launched on the market, which online retailers in particular can use to further establish themselves on the market. In the following article, we have taken up two innovative and important topics from the industry and would like to give you an understanding of their advantages and possibilities.

You’ve probably heard of terms like Headless and Composable Commerce. But what exactly is it and how can online retailers benefit from it? Let’s start with the difference between those two:

Headless is the eCommerce approach by which the backend from a webshop is decoupled from the frontend, and by doing so, it helps eCommerce merchants to innovate faster on the front-end, the user experience side in order to deliver compelling, high-quality experiences.

Companies that use Headless get Better performance, Improving website performance with headless PWA technology for a brilliant, faster, more agile, adaptable shopping experience on any sales channel, whether it’s on desktop, mobile device, tablet or any other touchpoint. Headless commerce enables online brands to build new experiences at any time.

but it’s important to remember that these advantages only apply to the frontend of a webshop. Do you want complete freedom, flexibility, and scalability? Then it’s a must to look at your backend setup as well. That’s where Composable Commerce comes in: get complete freedom from frontend to backend and build your shop the way you want.

Composable Commerce is what comes next.?It gives complete freedom to select best-of-breed commerce components and compose them into a?fully customized eCommerce setup, adapted to specific business needs. This approach unlocks unlimited flexibility, scalability, and it gives full control, from frontend to backend. This way organizations can deliver innovation and adapt more quickly to the ever changing eCommerce market.

Companies that use Composable Commerce create Incredible user experience. Because they are able to build supreme shopping experiences throughout the whole customer journey; from first touchpoint to an actual purchase.?

what else are they getting:

Vendor flexibility: Work with the software vendors and technologies that fit best with business needs. From the commerce platform, to a headless CMS, to preferred payment service provider.

100% future-proof: an eCommerce platform that’s not only ready for today, but also for tomorrow. Not happy with a specific software vendor anymore? Not a problem! Now, tech stack is clear and switching is easy.?

One source of truth for your data: Synchronize all data seamlessly across the platform and all channels within milliseconds.

By 2023, organizations that have adopted a composable approach will outpace the competition by 80% in the speed of new feature implementation. And this future is already here.

let's consider the following as well:

The company's goal should be to provide their customers with long-lasting added value. One example showing how a company can focus on the customer and build long-term relationships is by offering attractive loyalty programs. However, this does not mean a one-time benefit that customers receive when they sign up for a newsletter, for example, but rather an engaging loyalty program from which customers can benefit in the long term. Many companies already offer a credit point system, in which customers can collect credits for various actions.

Another aspect that focuses on the customer and can contribute to a long-term relationship is personalization, interest-based targeting, which allows those contents to be delivered that are relevant to the respective customer. Experts know that this is currently the fastest growing field of marketing!

Why this is very important in a global, online sales? What the traditional marketing theory called consumer behavior, which provided clear guidelines for positioning and the choice of communication channels, today, turns into a customer journey. The customer is now constantly exposed to content, choices, information, the purchase decision process comes from many more relevant sources, ... But, what defines perfection is personalization.

And exactly all this is reflected in the tech solutions you should use when building your e-commerce. Bojana Mati?, Marketing Atelier and Branding

We have a tech solution for all the above. Only one platform, with a sales applications for iOS and Android ready for tomorrow, without developer costs and long implementation time,... separate solutions for each store.... Sounds futuristic. That's exactly what it is. Start building a future-ready eCommerce platform.

Thx,

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