Header Bidding 101: Understanding the Advantages of Header Bidding
ADOP Indonesia
ADOP Indonesia is one of the daughter companies owned by ADOP Inc stationed in SEA with a focus in programmatic ads.
Header bidding is a new way for websites to make money by selling ad space. It works by sending requests to multiple ad buyers at the same time. Using header bidding as an alternative to the waterfall method, header bidding is an advanced programmatic advertising technique. It allows publishers to offer their ad inventory to multiple ad exchanges and ad networks simultaneously.? This means that websites can get the best price for their ad space, and it only takes a very short time for the process to happen. To use header bidding, website owners need to add a special code to their website. This allows them to send requests to potential ad buyers, and then the highest bidder's ad will appear on the website.
Header bidding is a popular method among website owners, with many reporting that they make more money using this technique. By implementing a JavaScript (JS) code snippet in the <head> section of their website, publishers are able to generate bid requests via browser resources. These bids are filtered via certain criteria in the publisher's ad server, with the highest bidder’s ad then appearing on the user’s screen. With the entire process taking a fraction of a second, publishers should be looking to implement header bidding to maximize the ad revenue for their web page.
Header bidding begins as soon as the page loads within the user’s browser. The header bidding code in the page header executes and calls all demand partners simultaneously to bid on this impression before calling the ad servers. All this takes place within a specific time frame picked by the publisher, often within a second.
Many of these demand partners hold their auctions during this split-second window to determine the top bid they send. The highest bid values from each partner are then passed from the visitor’s browser to the publisher’s ad server before its direct inventory is called.
Header bidding means that all the demand sources simultaneously participate in the auction, and publishers can control which sources participate in the process.?
Most importantly, publishers can increase the prices they are charging for their premium inventory.
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Header bidding offers publishers greater yield, which is the most significant benefit. A header bidding system allows publishers to sell inventory on a per-impression basis since it allows all bidders to participate in a simultaneous auction.
The results are a smarter allocation of impressions and a higher fill rate due to reliance on less than one SSP.
There are several other reasons why header bidding is the best option for publishers.
Through our collaboration with network partners, ADOP Indonesia enables publishers to unlock the full potential of their ad space and maximize their revenue streams by using Header Bidding.?
So, What are you waiting for?
Discover the benefits of Header Bidding by becoming an ADOP Indonesia publisher today!