Headed to New Orleans? We'll see you there!
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AASA, The School Superintendents Association 's National Conference on Education is right around the corner, and we hope you’re as excited as we are. Next week will be full of opportunities to network with fellow school leaders and learn from expert sessions.
As you make your way through the conference, you’ll no doubt need to make time to take a break, recharge, and reflect on what you’re learning. Our espresso bar, Booth #213, is the place for you! Grab a coffee and enjoy some cookies while you wait for your next session to begin.
Speaking of sessions, we are honored to present this year alongside Superintendent Dr. Mark Bedell Ed.D. and Chief Communications Officer Bob Mosier of Anne Arundel County Public Schools . We invite you to join us for “Breaking Through the Noise: What Parents Want from School Communication” on Friday the 28th at 2:30pm in Room 346.
Together, we’ll dive into SchoolCEO’s original research into what parents want from school communication. A few of the insights we’ll explore:
We can’t wait to see you there! Here’s to making sure this year’s NCE is the best one yet.
One question for you
1. How do you and your district define effective family communication?
Email us at [email protected] or book a time on our calendar and let us know.
Two resources to help
1. Social media can be both a blessing and a curse for school leaders—providing a way to showcase your values and build community while also giving a platform to negativity and misinformation. Learn how to best utilize social media as one part of your school marketing toolbox in our latest guide Where Social Media Stands Tall and Falls Short.
2. Every school leader knows that how you respond to a crisis can be the difference between making things worse and successfully navigating unexpected challenges. Our new episode of SchoolCEO Podcast explores how to craft a communication plan for all three stages (before, during, and after) of a crisis. Listen to The Complete Guide to School Marketing: How to Communicate in a Crisis.
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Three ideas to ponder
1. “When you’re talking to other educators, eduspeak is shorthand, allowing you to be specific and concise without sacrificing clarity. However, if you’re automatically assuming that your district’s families also understand these terms, important messages are likely getting lost in translation.” — from Decode Your School Communication
2. SchoolCEO’s original research highlights the power of cabinet-level communicators in driving community engagement and strategic long-term impact. Discover how school communications professionals’ "presence at the table" fosters collaboration, transparency, and cohesive messaging at this year’s National Conference of Education! Join Heather Daniel Heather Daniel of New Jersey's Edison Township Public Schools and our very own Melissa Hite for a Roundtable talk at Exhibit Hall Table 9 on Thursday at 12:45pm.
3. “Trust turns out to be maybe the most important commodity there is in business. Toyota went through a recall when the Toyota Camry was accused, unfairly, because I was there to see it…Despite the millions it cost them, in the end, it was a net economic positive because it created loyalty beyond reason. It created the ability to raise prices slightly to recover that money and nobody squawking about it because they knew that what they were going to do was and it wasn't just buying a great car. They were buying a great company that would look after them and that proved it. So trust turns out to be, if you have the patience for it, if you have the stomach for it, what will happen is that you will be out in the universe with a reputation that you can be trusted. And I'm not sure that there is a finer commodity to have in your quiver of attributes than can be trusted.” — Neal Foard on Storytelling from the Heart from SchoolCEO Podcast