Head of Digital RDBU (Rare Disease Business Unit)

Kyowa Kirin International plc.  Marlow, England, United Kingdom 

About the job:

WE PUSH THE BOUNDARIES OF MEDICINE.

LEAPING FORWARD TO MAKE PEOPLE SMILE

Everything we do at KKI, is rooted in the idea of leaping forward to make people smile. We are committed to innovation, for the benefit of the patients who count on us to support them. From medicines for rare and underserved diseases, to the support families need when facing a life-changing diagnosis – our team is proud of all we deliver, but also humble in knowing how much more needs to be done. By listening to patient stories, we gain a better understanding of the obstacles patients and their families face – so we can work to better meet their unique needs. The real proof of our impact is in the smiles we see on patients' faces, when we have helped answer a need, or improved their well-being through our work. While the journey is not easy, it is one that is filled with purpose.

Head of Digital - Rare Disease Business Unit

Kyowa Kirin International plc Marlow, England UK

Ensure the RDBU can provide effective digital engagements and experiences to customers and patients in order to support achievement of commercial targets as well as medical education and patient support commitments and digitise the back office.

Responsibilities

• Define the Digital vision for RDBU, with the VP of Digital, identifying opportunity areas to build digital capabilities in both the front and back office to drive growth and deliver efficiencies. Be at the forefront of the new market developments to integrate emerging digital tools into operations in a timely manner, enhancing capability development cross-functionally
• Set up effective digital activity reporting and performance measuring, and drive analysis to uncover insights, continuously refining campaigns and customer/patient experience
• Support commercial teams with patient and customer journey mapping and the developing of promotional strategies, digital campaigns and tactical plans
• Design strategy, planning and drive implementation of digital marketing campaigns across a variety of digital channels, liaising with agencies where required
• Support to ensure digital activities are appropriately tracked within the CRM as appropriate
• Collaborate with shared/EMBU Digital colleagues to share best practice and build capabilities

Qualifications

• Degree in life sciences, IT/Digital or marketing preferred
• Extensive experience of defining and implementing digital strategies and roadmaps
• Experience of digital/omnichannel marketing in a pharmaceutical context preferred
• Experience partnering with both commercial and supporting functions to define and meet digital needs, delivering efficiencies and enhanced effectiveness
• Likely to have both big and small pharma experience, used to working in a resource constrained environment

Key Competencies Specific To The Role

• Kyowa Kirin Core Competencies: Results Oriented, Sense of Urgency and Flawless in Execution

Benefits

In return for your talent, we will provide support through smart working, adopting best practice, deploying the latest technology and ongoing personal development. Plus:

• Competitive salary
• Bonus
• Pension scheme
• Private medical insurance

To meet the expectations of our patients and to truly deliver on our Commitment to Life, we are continually looking for people who embrace this spirit. We are committed to providing a culture that offers both inspiration and reward – in terms of compensation and in work satisfaction. And in turn, we want people who'll bring their unique ideas and diverse approaches, while also aligning to our ultimate goal of making people smile. If this sounds like a company that aligns with your values, we'd love for you to join us in our efforts.

Apply by clicking here: Jobs – KYOWA KIRIN (kyowakirininternational.com)

www.kyowakirin.com/careers

Kyowa Kirin International is an equal opportunities employer.