He who laughs last, laughs longest

Or her. Women can laugh too...it's just usually long after bedtime.

Don't even get me started on the Easter holidays - I'm not sure that I'll ever laugh again!

(If you know me, you know that's proper codswallop. The sentiment is there though)

Anyway, here's what the above phrase means :

Don't rejoice too soon, in case your delight at your own good fortune is premature

Why on Earth have I started off with such a ludicrous title?

In February, some of my clients decided to pause their marketing. What's worse is that some of the prospects in my pipeline then decided to push back their plans to start.

As a professional, I'm simply going to say this...aaaargh!

Now, there are lots of reasons why spending gets cut before the new tax year, but here are some consequences of cutting your content to save costs;

1. Goodbye yellow brick road - when you stop communicating with your audience on a consistent basis, you stop prospects from progressing on their buying journey
2. What, my name is - suddenly gone quiet? People forget who you are and your stop showing up in their feed
3. Big wheel keep on turning - it'll take you longer and involves more effort to regain your momentum and traction on your content. All the progress you made can be effectively lost overnight
4. My bad habits lead to late nights endin' alone - suddenly, you're back to writing content yourself over the evenings and weekends. Where has all your time gone?! Well, you've stopped paying for someone to take care of things for you

Now, I know that not everyone is in a position to pay for a content writer, but it's important to understand the cost BEFORE you decide it's a "no-go".

Most of us are reasonably flexible, and can often offer a slightly amended service that involves repurposing your existing content for a fraction of the usual retainer price. All you need to do is...ASK!

Of course, I also offer a Fresh Eyes Power Hour. What is it?

• 1 hour with me to talk about your marketing
• We can discuss your content pillars, existing content performance, review pieces you've never quite finished, discuss how things need to move forward with your marketing and even chat about an engagement or outreach strategy
• The call is attended by an AI notetaker (I know, check me out) so you also get a transcript of our conversation afterwards. You can use it for content ideas or even just to help you remember what you need to do next

I guarantee that you will come away with MORE content than you can shake a stick at - and I really enjoy doing them. If you'd like to find out if this ad-hoc service is for you, please drop me a DM.

In other news...

We're hosting the first LinkedIn Local Sidmouth Netwalking event on Tuesday 30th April. You'll be very pleased to know that dogs ARE ALLOWED, and that we are meeting slightly later than our breakfast event. So, if you're in Devon and fancy a walk-and-talk, drop me or Ashley Leeds a DM.

I'll also be attending my first EVER Atomicon in June. I would LOVE to know who else is going, so if you've bought your ticket, do let me know in the comments.

The moral of the story is, of course, to avoid giving up on your marketing just because it's tax season. Perhaps it's a prompt to review your finances and work out where there's wiggle room, but please don't assume that you will still enjoy business growth if you take your foot off the gas. Social media marketing is only one part of your marketing strategy, but it is an important one for credibility, building of trust and communicating with your ideal clients.

If you're stuck, let me know. Remember, I can help you out with blogs and newsletters too!

Have we had a 1-2-1? If we've been connected but not had a call, why not drop me a message and book yourself in for a natter?

Have a great month ahead!