He who has a why .. Can bare any how..

In my business on a daily basis I interact with entrepreneurs. And the very first thing we cover when we do our Blueprint, is the why?

What we have to remind our clients is that if you don't know your why? .. You won't be able to endure the how or what it may take to achieve your plans.

We find this most evident in the failed businesses that happen usually in the 2nd or 3rd year of operations.

You see it is easy to go into the first year half cocked. But at year two that momentum isn't enough. You have sold to all the low hanging fruits.. And it is at this time that it becomes apparent that you are in trouble if you don't know your why? Hence why I thought this quote really essential for today's entrepreneur.

Until next week.. :)