He started his PhD at 64…
Yousef Shadid
LinkedIn & Cultural Trainer ?? Ex-Deloitte & EY ?? Communications & Content Manager?? Best-Selling Author
The internet is wild.?
Last week, I posted a summary of dad’s story on his birthday.
If you missed it, read it here
It ended up being my most engaged post on all platforms:?
30,000+ views and hundreds of likes and comments.
As a content creator, I couldn't help but ask:
Why did such a post do well?
Here are my thoughts:
1. Relatability
We all appreciate a struggle.?
Most have many of them in real life, yet never dare to share any.
No one will relate to your "How To" guide.
So if no one relates to you as a person, you should rethink your brand.
Personal Stories are the essence of Personal Branding
2. Pattern Disruption
Facebook and IG, are mostly visual platforms.
This means writing long captions disrupts the scrolling pattern.
As a text-heavy platform, it’s the opposite on Twitter.
Adding visuals there gets attention straightaway.
Another reason is numbers.
Having numbers in a chronological order is a great way of breaking the pattern and telling a story.
3. Dad’s Genuine Smile
I know…I’m biased :)
Founder at RevBadger
9 个月I'm proud of your Dad brother And I'm sure he's proud of you
Skillistan Volunteer | UI/UX Designing | Frontend Developer | React Js | Html, CSS | UML Designing | Report Writing
1 年What a remarkable story. It serves as a poignant reminder of the profound love and care that every father deserves. May we all be blessed with the opportunity to ensure the safety and happiness of our parents, and may their well-being always be in the forefront of our thoughts. Ameen.
3x Founder | GTM Strategy + Fractional CMO for SaaS SMBs | → LinkedIn?? Top Voice and Creator I help B2B brands go from barely noticed to unignorable I Self Made Stories Podcast ??
1 年What an inspiring story! No surprise this post did well. I'd add a couple more points, if you allow: 1. This shows your values (family first) 2. This makes you likeable 3. This touches on ageism 4. This makes others feel good
Journalist | Ghostwriter | Editor | Voiceover Artist| Masterclass Facilitator ?? Cambridge MSt in Creative Writing Candidate ??
1 年If I may add another reason why this post did well: You expressed genuine appreciation and admiration for someone in your immediate circle, as opposed to a popular figure in the media. This illustrates who you are as a person and what you value, ??Yousef. Thank you for connecting, and I look forward to reading more posts by you.
Project Director -Motion Business at ABB
1 年Great life story … for a great dad to you ??Yousef Shadid and for a great and a close friend to me… and many others. Best wishes for many years ahead Mamoun Shadid full of happiness and more great achievements ??