He Got Acquired For 200 Million Dollars! [Part 1]

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Welcome to today’s episode of ‘The SaaS Chronicles’! The SaaS Chronicles is a weekly series that covers successful SaaS founders who’ve either sold their ventures through acquisitions or continue to generate impressive revenues today. We thoroughly examine everything, their marketing strategies, sales techniques, team-building processes, the mistakes they made, the pivots they undertook (and the reasons behind them), their co-founder choices, and more.

By sharing their stories, we hope to provide valuable insights and inspiration to anyone interested in entrepreneurship, technology, or scaling a SaaS business.

Stay tuned by following this LinkedIn account for regular updates.

Today, we cover Patrick Campbell, the founder and former CEO of ProfitWell, a company that was recently acquired for 200 million dollars by Paddle(a UK-based company).

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Patrick Campbell has a strong foundation in economics and math. He started his career at the NSA, where he analyzed vast datasets to identify potential threats, sharpening his data analysis and problem-solving abilities. At Google, he applied these skills to financial data, focusing on increasing profits and helping create important business plans.

Later, at Gemvara, a jewelry startup in Boston, Patrick led what he calls “Strategic Initiatives” which included market analysis, pricing strategies, and operational improvements. It’s during his tenure here he discovered how bad many entrepreneurs are at pricing but how insanely important it was to a company’s growth—more so than acquisition and retention.

From that experience, he learned that successful pricing solutions depend on a strong foundation of both solid data analysis and well-defined, data-driven strategic plans(the actionable steps that come after the analysis). And so, he decided to start Price Intelligently in 2012 with two partners.

Price Intelligently later rebranded as ProfitWell to reflect the broader range of software tools they now offer to companies, moving beyond their initial focus on pricing solutions.

And companies using these software tools often see a significant increase in revenue, sometimes as much as 30-40%. This impressive track record has attracted major clients like eBay, Canva, and Notion.

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Basically, they help subscription businesses thrive. They offer free tools that track important financial numbers like recurring revenue (MRR or ARR) and customer churn. Here’s a breakdown of their software system:

1. ????’?? ???????? ???? ??????: Their system connects directly to your billing software (like Stripe or Green Tree).

2. ???? ???????????????? ???????????????????? ?????????? ????????????????: Their system helps identify your ideal buyers, understand how you drive value for them, and how they drive value for your business too.

3. ???? ???????????????? ?????????? ?????????????? & ?????????????? ????????????????????: Their system helps you understand where the value lies in your product, and determine the best way to charge customers for that value.

4. ???? ?????????? ???????? ?????????????? ??????????????????: You no longer have to guess which features are core to your product. Use market data to differentiate between basic and premium features.

5. ???? ?????????? ???????? ???????????????????? ?????????? ????????????: Get market data and customer research to identify the optimal price point for your packages and add-ons to maximize revenue.

6. ???????????? ???????????????? & ????????????????: The Price Intelligently team even offer to work closely with your team to identify your unique challenges and create custom solutions to get the insights you need.

Now that we know who Patrick Campbell is and what his company does, let's rewind the clock. In the next post, we'll uncover the ingenious, outside-the-box tactics he used to win over his first 20 clients.

Stay tuned.