He Gets Us Gets It
do it outdoors media
Doing it outdoors since '97; the do it outdoors difference is all in the way we roll ??
“The one who votes Republican is your neighbor.”
“The one who votes Democrat is your neighbor.”
“The one who doesn’t vote is your neighbor.”
“The one who votes differently is your neighbor.”
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These are the carefully curated and timed ads that He Gets Us rolled out last week in Washington, D.C. The campaign's timing and messaging, customized for each market, grab the public’s attention and entice engagement.
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In the dynamic world of out-of-home advertising, He Gets Us, a campaign designed to reintroduce Jesus to a modern audience, has embraced an innovative approach to spreading its message: mobile billboard dominations. This advertising tactic has proven extremely effective in reaching diverse demographics in multiple markets, making do it outdoors’ amplified media strategy a key component of the message’s success. A He Get Us team member commented on the campaign’s success, "Partnering with do It outdoors makes it easy to spread our message while creating a unique opportunity to hyper-target high foot traffic areas and events."
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Capturing Attention on the Move
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Traveling through high-traffic areas and ensuring the campaign’s message reaches a wide and varied audience proves particularly beneficial for He Gets Us, as the campaign seeks to engage people from all walks of life. By mobilizing thought-provoking messages with a fleet of mobile billboards along carefully curated routes, the campaign ensures that its content is seen by commuters, pedestrians, and even drivers stuck in traffic. Reactions to the campaign vary from photo ops and social shares to conversation pieces while rolling through major markets and events like Super Bowl LVIII, the Boston Marathon, Lollapalooza, and March Madness. This hyper-focused outreach helps to foster a deeper connection with local communities, making the message of Jesus more relatable and accessible.
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High Recall and Engagement
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Considering that mobile billboards have one of the highest recall rates among viewers, He Gets Us activated up to ten mobile billboards in some markets, resulting in the amplified impact of mobile billboard domination. Their large, vibrant displays are impossible to miss, and the novelty of a moving advertisement sparks curiosity and engagement.
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For “He Gets Us,” this translates to increased awareness and amplified engagement for the campaign using do it outdoors’ unique digital and physical strategy. This amplified media strategy historically creates engagement and outperforms 2,023% higher than industry averages. Along with memorable visuals and concise, powerful ad messages encouraging viewers to seek more information by visiting the campaign’s website or engaging on social media platforms. The campaign continues to ensure that Jesus’s understanding and compassion continue to touch lives across the nation.
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