HDR and selling 4K
Jeff Sengpiehl
Chief Technology Officer - visionary industry expert applying a successful track record of architecting, and taking solutions to market for various industry verticals. *No Cold-Call inbox messages*
https://investorplace.com/2015/05/hdr-tv-4k-tvs/
What Is HDR TV?
There’s a good chance you’re familiar with HDR (or High Dynamic Range) as a feature on your camera.
When it comes to televisions, HDR means a picture that’s much brighter, with considerably higher contrast and greater dynamic range. Where a typical current generation 4K TV can generate a picture with a peak brightness that measures 100 nits, an HDR TV screen can pump out 1,000 nits.
The result is video with brighter colors, deeper blacks and a much more life-like appearance.
Ultimately, content providers and TV manufacturers have to unite and promote the advantages of HDR and let 4K become just another feature, not the major selling point of a TV if this is going to work. Video that’s both HDR and 4K is obviously the ultimate, but now that 4K is approaching becoming the standard resolution for new TVs anyway, the focus needs to be on HDR if this is to catch on
Flame/Resolve Finishing Editor @ Eberle Editorial and VFX | Project-based editing solutions
9 年I couldn't agree more Jeff, especially after that demo last week.
Post Production Engineer
9 年Thanks Jeff, you're so right. It's a bit reminiscent of 2005, when a flood of 1080i televisions hit the market but there was still little to no 1080 content... It seems like the Bugsy Siegel mentality stands: "If you build it, the content will come." With products, it's often not about what's best; it's about who gets it out & mass produced first. Look at Beta vs. VHS. Look at ADAT vs. DA88. VHS & ADAT were inferior to their counterpart but who won? (OK, ADAT went away first, but still...)