HDFC Bank 'Festive Treats' campaign

Diwali, is a big-time opportunity for brands to connect with their customers, engage them with creative campaigns and create a strong brand recall. HDFC Bank 'Festive Treats' campaign, is one of the most successful campaigns this Diwali, and it’s just the beginning. 

The product features and personalized Diwali deals are receiving tons of publicity, adding legs to the festival opportunity. The growing success of the campaign has no trace of the influencer campaign's evanescent impact, reflected by its growing number of traffic, positive sentiment, engagement, brand buzz, and organic media coverage.

There’s a massive market for campaigns launched on social media sites, and the power Instagram can have in driving engaged users is notable. In order to leverage the full power of a social media campaign on Instagram, you need to understand how consumers use social paths so that you can use them too. HDFC Bank did this with their #WishComeTrue with #HDFCBankFestiveTreats hashtags.  

The campaign is not only personalized and contextual to the relevant audience but brilliantly unique and effective in strategies. Hundreds of related stories were posted soon after, with festive offer stories of leading brands on Instagram. The upshot of the growing popularity is accompanied by the collaboration of youth icons, celebs, and content creators, across fashion, lifestyle, beauty and travel segments to follow their brand promotional stories with an HDFC Bank story, directly connected to the previous one, showing consumers how to purchase that product.