HCTS presents The Voice of the Enterprise (VotE) View on Digital Transformation: Business Models

In the first of a three-part series, Amy Hedrick, Research Associate for the Voice of the Enterprise practice, examines some of the key themes currently being observed by 451 Research and how these relate to topical sessions at the upcoming Hosting + Cloud Transformation Summit, being held September 19-21 in Las Vegas.

Through our Voice of the Enterprise research, we interview dozens of IT professionals each quarter, across a variety of technology sectors – storage, datacenter transformation, security, cloud computing, Internet of Things and converged infrastructure. The agenda for HCTS 2016 addresses concerns we’re hearing from our enterprise commentators, as they describe how digital opportunities are transforming their IT ecosystems and the challenges that lie ahead. Digital transformation is real. Here’s a sampling of what we’ve heard.

Technology Is Transforming Business Models – We’re hearing about partnerships, where business units in search of new markets and enhanced customer satisfaction are reaching out to IT for help, but with a new twist – an accelerated timetable, where development takes days, not months. Enterprise IT needs more from providers to satisfy demands to rapidly provision and de-provision infrastructure while complying with security policies and regulations.

• “What we're now looking at is … how are we engaging our customers – is it voice, is it portal … is it mobile, is it social? I'm seeing that being 100% cloud.” (Finance)
• “New capabilities of mobile devices, and then how you work those into experiences … mobile devices and how people interact – how they're consuming content … the next step in the evolution of the pervasiveness of internet connectivity, the Internet of Things.” (Information)
• “Instead of having a centralized big monster app, we're getting these small apps that are fracturing across the range of work. But what's happening is, they're delivering specific points of value. So it's almost like this kind of nest of ants; together it's quite a colony, but individually there're not much to look at.” (Retail)
• “To continue growing, we have to really be creative and come up with business ideas, and a lot of those are cloud-related … we're looking at different ways to do business analytics, and we're using cloud infrastructure, which was something that we never would have thought of even doing just a year ago.” (Other)

 Suggested HCTS sessions:

Cloud First: An Agent for Digital Transformation - William Fellows, Research Vice President, 451 Research

Moving up the Value Chain: Differentiating the End-to-End Customer Experience - Sheryl Kingstone, Research Director, Business Applications, 451 Research

DevOps as a Service? Implications of DevOps for service providers - Donnie Berkholz, Research Director, Development, DevOps & IT Ops 

Managed Analytics as a Service: Helping Customers Deliver Digital Insight - Katy Ring, Research Director, Cloud and Digital Transformation Services

Descriptions for all HCTS sessions can be found on our event website. Register by July 22nd to take advantage of preferential rates and be a part of this year’s industry-defining event.