HBR article clarifies the need for "data translators" to complement data scientists

Big data and the role of data scientists in an organization is finally evolving. This article very clearly defines the role of an "analytics translator." Many companies already have the skill sets necessary to fill this role within their existing Marketing Research or Insights departments. The departments have the corporate and brand knowledge to be these translators. Unfortunately, many companies have eliminated many senior MR positions in an effort to make room for new Data Science positions. Next step...the MR community needs to educate members on best practices and analytical frameworks that include AI and big data as a complement to traditional custom research and insights.

https://hbr.org/2018/02/you-dont-have-to-be-a-data-scientist-to-fill-this-must-have-analytics-role