HBCU Legacy Fashion to Showcase at Essence Fest’s SOKO MRKT During 30th Anniversary Celebration

New Orleans, LA – June 1, 2024 – HBCU Legacy Fashion is thrilled to announce its participation as a vendor at the prestigious SOKO MRKT during Essence Fest's 30th Anniversary Celebration, taking place from July 5-7, 2024, in New Orleans, Louisiana. This milestone event will bring together the best in fashion, music, culture, and community, and HBCU Legacy Fashion is honored to be part of this historic occasion.

Essence Fest, renowned for celebrating African-American culture and music, will host the SOKO MRKT, a vibrant marketplace featuring a diverse array of vendors. As a brand dedicated to celebrating and preserving the rich heritage of Historically Black Colleges and Universities (HBCUs), HBCU Legacy Fashion will offer exclusive apparel and accessories that reflect the pride and tradition of HBCU culture.

"We are incredibly excited to join Essence Fest for its 30th anniversary and to share our licensed HBCU family apparel with such a dynamic and diverse audience," said Cheylaina Fultz, Founder & CEO of HBCU Legacy Fashion. "This event is a perfect platform for us to connect with our community, celebrate our shared heritage, and showcase our latest collections."

Visitors to HBCU Legacy Fashion's booth at the SOKO MRKT can expect to find:

• Exclusive Apparel: Limited-edition designs of our HBCU Legacy shirts, sequin bomber jackets, Divine 9 inspired shirts, licensed school specific jackets and sweatshirts
• Mommy/Daddy and Me Apparel: Discover the perfect blend of style and bonding with our Mommy/Daddy and Me collection, designed to celebrate the special connection between parents and their little legacies with matching outfits that are both fashionable and fun.
• Interactive Experience: Opportunities to learn about the stories behind the designs and the significance of HBCU culture.

The Essence Fest SOKO MRKT is not only a shopping destination but also a cultural experience, providing attendees with the opportunity to support Black-owned businesses and discover new brands that resonate with their heritage and values.

HBCU Legacy Fashion invites all Essence Fest attendees to visit their booth at the SOKO MRKT and experience firsthand the vibrant and meaningful designs that celebrate HBCU pride.

For more information about HBCU Legacy Fashion, please visit HBCULegacyFashion.com or follow us on Instagram, Facebook, Tik Tok and LinkedIn at @HBCULegacyFashion.

About HBCU Legacy Fashion: HBCU Legacy Fashion is a licensed HBCU family fashion brand dedicated to celebrating the legacy and culture of Historically Black Colleges and Universities. Our fashion-forward HBCU apparel help families with HBCU pride display the spirit of their school through high quality and unique designs. The brand aims to introduce and extend the legacy of HBCUs while providing premium apparel for you and your little legacy. You can find HBCU Legacy Fashion in Belk department stores, campus bookstores and online at HBCULegacyFashion.com.

Contact: [Cheylaina Fultz] [[email protected]] [336-419-8388]

For additional information about Essence Fest and the Soko Market, please visit EssenceFestival.com.