Hawke Acquires Morphio!

I have some HUGE news to share today. Hawke Acquires Morphio to Enhance the Launch of hawke.ai.

I remember it clearly, John D'Orsay and I were launching a client's website', preparing it for ultimate conversion, and we couldn't believe, after how many years we had been in the marketing business, that the process hadn't evolved. A lightbulb went off in our minds about the process for gathering data and the tools needed to crunch post-launch data that would be the driver for all future digital marketing success. Leading up to our light bulb moment, data crunching was not only manual but also too slow. Over time, we couldn't keep up with the demand from our clients at the time for the essential metrics that ultimately led to the performance under the Arcane banner as to why we, as an agency, were unstoppable.?

At the time, this was about 2014. Machine learning was a huge buzzword, but a growing community of developers and dreamers dabbling in its ability to move data quickly made decision-making lightning fast. John and I knew that it was the future of our industry, marketing, and of course, all businesses.?

We decided to build software that would not just help our company but any business that was serious about the business of digital marketing conversion. Our goal, create a data platform that could morph into a website based on the unique identifiers captured across all digital marketing attributed assets. Hence, to manipulate and change with intelligent data. John and I were smart enough to do one thing, partner with Dr. Nima, the real brains of the operation, who was finishing his Ph.D. in the same cross-section of ML and digital marketing. We hit it off quickly, and the journey began.?

Building software concurrently with Arcane was a struggle in the early days. Still, many things aligned to ensure the path to commercialization was achieved. As we neared 2020 and the sale of Arcane, the learnings, hard work and data education that built our AI algorithm inside Morphio would pay off. Although Morphio had many iterations and pivots over those five years leading up to 2020, the result was stunning and matched our vision for that late-morning website launch.?

Morphio was able to raise a significant seed investment, and in late 2019, before the pandemic, we officially launched Morphio to the world, and the growth heading into 2021 was unbelievable. Dave Bunce CPA, CA joined us as our CEO in June of 2021, and his leadership, product vision and dedication to development complement Nima's continued leadership as our partner and CTO. There wasn't a day we weren't focused on providing marketers across the globe with the tools we knew lacked in the market, and by carving a vertical for Marketing AI, we led the way to achieve success and user growth that we couldn't have imagined.

From day one, we knew Morphio would be a piece of the stack that all marketers would need to help them be successful in their day-to-day. Over the years, it became clear that a consolidation of the marketing space would appear and that many could aim to build a system that could be the one tool that would represent a culmination of these assets. Morphio entertained many offers, and in the end, our discussions with Erik Huberman and Hawke Media seemed all too familiar.?

It was fitting that the vision John shared with Nima in those early days was almost identical to Erik and Tony Delmercado . I will spare you all the exciting overlap in our parallel universe, but to say that our collective views on the digital marketing space were familiar wouldn't do justice.?

So, as of today, Hawke Media has launched hawke.ai, an automated marketing strategy and insights tool. The product is the outcome of combining Hawke Media's data, insights, and product roadmap with Morphio, and we couldn't be more excited about the future.?

With this acquisition, we have already seen a further investment into our team and development capabilities, leading to an enhanced product for all users. Current Morphio leadership is all staying in place as well.

As business leaders, we are excited by the expanded vision for the platform and our partnership with the team at Hawke. We have already been working with Hawke for a while, and from this shared experience, we have tremendous confidence in our future.

To our users, thank you for your continued support of Morphio, and we are looking forward to what we can do together with hawke.ai.

To the Morphio team, I am so happy that our shared vision will continue, and I can not wait to see where Hawke.ai goes.