“HAWK TUAH” AND THE CONTINUED RELEVANCE OF TAGLINES
Unless your algorithm is living under a rock, you’ve likely come across viral TikTok sensation Hailey Welch. From endless memes to videos of Hailey rescuing shelter animals to her personal podcast entitled Talk Tuah. Success came fast for Hailey.
All because she spat out a catchy one-liner on a whim.
Snappy, pithy, sometimes funny lines like Hailey’s resonate because they’re sticky.
Like a tagline should be.
They connect the consumer with your cause, no matter how slippery the topic might be.
You can think of a tagline as a five-second summary.
It’s quick.
It’s satisfying.
It’s unforgettable.
Most importantly, it comes from a place of truth.
The truer your tagline is, the more likely it will have lasting power.
We’ve seen social media erupt with similar viral moments.
“Very demure, very mindful” was shorter-lived, but an irreverent tagline.
While “Damn Daniel” landed a tween on the Ellen Show with an endless supply of white Vans.
Maybe we should start imagining taglines for brands as if they were one-liners for would-be social media influencers.
Would this line explode on TikTok?
Are people going to meme this?
Is it true?
Is it Hawk Tuah?
The opinions expressed above are not to be taken seriously, tuah!