Is Having A Website Enough?
Adetola Julius
CRO Specialist | UX Researcher | Creating a delightful customer experience that helps e-commerce brands generate more revenue from existing traffic while turning first-time buyers into loyal brand advocates
Many businesses have the impression that once they build a website, they are well ahead of the competition. Correct? Sorry, dead wrong!
Why? Because there is so much more to your online presence than having a well designed, custom-built website. Now, let me ask you, "Have you ever heard of "Retargeting Pixels"? Yes, Facebook Retargeting Pixels.
In simple terms, a Retargeting Pixel allows you to track visitors to your website. You can track which category or section of your website they visited, which article they read etc. and then, follow them everywhere they go online with offers based off of their activity on your website.
So, it's shocking to see many businesses spend hundreds or thousands of dollars on designing their websites but fail to install a Retargeting Pixel. There is an old saying that says, "What you can't measure, you can't improve!
If you do any kind of marketing online without this all-important tool, you are literally walking in the dark. Period!
So, is there a retargeting pixel on your website?