Have your say on the future of the European app economy

Editor’s note: This is a sponsored article, which means it’s independently written by our team but financially supported by another organisation, in this case, European Tech Alliance. If you would like to learn more about sponsored posts, read this and contact us if you’re interested in partnering with us.

The law on how app developers can use data is changing quickly. The General Data Protection Regulation (GDPR) comes into force next year, and many other changes are being debated through proposals like the ePrivacy Regulation.

There isn’t enough information on how all these changes will affect European developers. So the European Tech Alliance is carrying out a short five-minute survey to take the pulse of the app economy and see how forthcoming regulation might impact the shape of business models of startups and SMEs.

The European app ecosystem is a substantial employer and source of revenue: in 2016 it provided 1.64 million jobs in 2016, compared to 1.66 million in the US. European app developer revenues are projected to reach $11 billion by 2020.

Advertising and the data it generates are key for many in the app economy when it comes to revenue and securing new customers.

Hence, the questionnaire covers several topics on how companies use data and advertising to generate revenue, market their services, or assess their apps’ performance. In the absence of an official impact assessment for Europe’s app economy, it is looking to understand how regulations or limits being put on ad tracking features would affect business models.

This survey, which will only take five minutes to complete, wants to truly gauge where startups and SMEs in Europe’s app economy sit in this discussion. What are your concerns?

Click here to take survey now. The questionnaire will close on November 17.

All results from the survey will be aggregated and anonymised. No commercially sensitive data will be collected.

The European Tech Alliance is made up of some of the most recognised tech scaleups from across the EU. The goal of the Alliance is to ensure that Europe’s scale-ups are better understood and considered as policies are developed under the Digital Single Market Strategy.