Have You Tried This to Connect with Your Audiences? | Issue 8, November 2023
4 Ways to Use Interactive Marketing for Your Brand
Think back to a game show you recently watched, such as Jeopardy. What keeps you coming back? While we all want to root for the underdog to win big money, what really keeps us on the edge of our seats is the interaction. We get to feel like we’re really on the show and that we’re competing against the contestants.??
The benefits are the same when you add interactive elements to your marketing strategy; you’ll see increased engagement, get more valuable information about your audience, improve brand loyalty, and more!
There are countless ways to create an interactive experience for your current and potential audience. Find out which tactics may be right for your brand in our latest blog post.
Introducing Our Newest Melder, Jami DeVries
If you’ve met with our team recently, you may recognize our newest Content Specialist Jami!?
A writer to her core, Jami joins Meld with more than 12 years of experience in direct response marketing. She most recently worked at Dotdash Meredith in the internal creative department for commerce and subscription marketing.
Outside of work, Jami is a rockstar mom to her two daughters, mentoring surrogates at Nodal Health, and jamming out to Taylor Swift.
Follow the link below to get to know Jami!
领英推荐
A Fresh Brand for a Nonprofit Food Hub and Market
After months of hard work behind the scenes, Meld was excited to help Field to Family redefine its brand strategy and identity and unveil a new look! Field to Family needed to refocus its storytelling efforts in its fifth year as it grew into a regional food hub and market.
Field to Family’s refreshed logo showcases the three core areas of the non-profit organization: their partnership with local farmers, their online market and wholesale market, and their mission to expand access and education in the community and schools.?
Meld Senior Graphic Designer Nate Collins played a major role in Field to Family’s new look. “Visual identity drives people’s perception of a brand,” he said. “Because there are so many parts to what Field to Family contributes to the community, distilling that in one look and feel was a fun challenge.”?
More exciting changes are on the horizon for Field to Family! In the meantime, check out their new look on their Facebook page.
5 Quick Reads
We’ve scoured the web for this month’s top quick reads so you don’t have to. Here’s the latest news in the digital marketing world.