Have you recently taken stock of how you gather intelligence?

As a business leader, if you haven’t recently taken stock of how your team or organisation undertakes intelligence gathering for strategy, research and innovation, you are leaving competitive advantage on the table.

This is simply because of the incredible pace in artificial intelligence and machine learning and how it augments traditional methods of gathering information. This matters because we all know we are in the new frontier of success: the age of information and intelligence!

Hans Moravec, the futurist and an adjunct faculty at the Robotics Institute at Carnegie Mellon University describes the progress in Ai in a journal article, “When will computer hardware match the human brain?”, as the reshaping of the “landscape of human competencies” where Ai, represented as rising sea level, is tapping on the shores of what is uniquely human.

At Notion Ai we are closely following this progress but what we see is something complementary: the goals in strategic intelligence are uniquely human but existing methods of gathering and analysing data are highly inefficient. What if we leverage Ai to solve for the inefficiencies and spend more effort gaining competitive advantage from what is uniquely human. We have illustrated how this applies to strategic intelligence below:

Augmenting your strategic competency with Ai does not have to be futuristic. It just has to be something you can get started with, with minimal investment and risk.

We define strategic intelligence as attaining rapid and accurate understanding of the external environment in which your customers and stakeholders operate so as to better address opportunties and threats through products, brand and people. The four areas of strategic competency where Ai has begun to bring efficiency and strategic advantage are:

1. Strategy and planning: opportunities and issues for your business including the need for shorter planning cycles due to growing uncertainty in our environment.
2. Brand and reputation: opportunity for building brand health or averting crises.
3. Crisis management: for an industry or business specific issue - being fully aware of developments in real time to avoid making mistakes in your response.
4. Learn and stay ahead: fostering internal alignment and collaboration on external issues that affect your business.

We are excited about what the future holds for augmenting the business brain with Ai tools to get to the outcome that any team looks for... supercharging performance through strategic intelligence.