Have You Raised Your Prices Yet ??

Have You Raised Your Prices Yet ??

Last week I wrote about raising your prices for the valuable services you provide.

Did it make you feel uncomfortable? Did your inner voice pipe up and say there’s no way, not possible, “uh-uh” not happening…

What if I told you that raising your prices is the hands-down EASIEST way you will ever grow profits in your practice. And that when you increase your price by 5% or 10% or whatever number you decide, that same 5% or 10% increase goes straight to your bottom line – aka your bank account!

Let me show you the math.

• Your practice currently generates $500,000 in Revenue per year.
• The average Chiro practice generates 16% Net Profit which is $80,000 (after all expenses and overheads)
• You raise your prices by 10% which is $50,000, or new annual Revenue of $550,000
• Your new Net Profit is $130,000 ($80k + $50k)
• You are not seeing any extra clients, working any extra hours, or adding an extra cent of costs or overheads.

?Why Now?

Have you noticed how nearly every other conceivable cost for products and living has gone up and continues to go up – look at what you pay for petrol, food and drinks, groceries, packaging, utilities, insurances, freight, supplies etc., etc., the list is long and endless?

Your clients will understand. They understand that you also have bills to pay and your own costs to cover as well, both as a practice owner and as a family person.

If you don’t do it now, you are literally losing money.

3 of my clients increased their prices this last month between 8 and 12% (after much debate and nudging from me) of course with a carefully thought-out message and process.

The results so far – not 1 of their clients even balked, and not 1 client has complained, yelled and screamed, or ranted and stormed out of the practice. They want to see the chiro who helps them stay in business, so they understand.

What are you waiting for?

And aside from the reasons above (if they weren’t enough), you should also charge more

• Because you care about helping your clients
• Because you make a difference to their lives through your amazing results
• Because most of all, YOU ARE WORTH IT!