Have You Migrated Yet? - The New Way to Measure Your Marketing Success: GA4

Have You Migrated Yet? - The New Way to Measure Your Marketing Success: GA4

Google Analytics 4 (GA4) was released in October 2020 and is the latest version of Google Analytics. It offers several new features and benefits over the previous version, Universal Analytics. These include enhanced cross-device tracking, event-based tracking, and AI-powered insights.

We know from talking with many customers that many businesses still need to make this switch. Google has stated that they will continue supporting Universal Analytics for the foreseeable future and provide at least 18 months' notice before discontinuing support. Google's statement means that businesses have some time to migrate to GA4. However, familiarizing yourself with the new platform and developing a migration plan is a good idea.

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Here are three benefits of migrating to GA4 for all marketers:

  • Enhanced cross-device tracking in GA4?can help you better understand the user journey and identify which marketing channels drive conversions. GA4 can track users across multiple devices, which is essential for marketers. After all, many people may interact with your brand on different devices throughout their customer journey.
  • Event-based tracking:?GA4 allows you to track specific user actions on your site, giving you more detailed insights into how users interact with your content. GA4 can help you optimize your marketing campaigns based on actual user actions.
  • AI-powered insights:?GA4 includes several AI-powered insights that can help you identify trends and opportunities in your data. It can help you make data-driven decisions and improve the effectiveness of your marketing campaigns.

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In conclusion, migrating to Google Analytics 4 offers a range of benefits for all marketers. GA4 can help you better understand your audience and improve your digital marketing efforts, from enhanced cross-device tracking to event-based tracking and AI-powered insights.?

If you haven't already, it's worth exploring the new features of GA4 and considering whether it's the right choice for your business. To learn more about GA4, visit the?Google Analytics website .

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How to migrate to GA4:

If you're interested in migrating to GA4, there are a few things you need to do. First, you need to create a new GA4 property. Once you've finished your property, could you connect it to your website or app? You can do this by adding a few lines of code to your website or app. Once your parcel is connected, you can start collecting data.

Don't let your website reporting shut down! Seek help today. Google has provided several resources to help you migrate to GA4. You can find these resources on the?Google Analytics website . Or, if you need outside support to help you, call Lisa Stice today with?Marketing EXPERTS International ?to help you with this project.?


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