Have You Met Guy Kawasaki?

Have You Met Guy Kawasaki?

Knox Keith ? Knox Keith ?

Knox Keith ?

Challenge Status Quo || Ask ?'s || Understand the Why || Learning & Development || Change Mgmt || Marketing & Social Media || Creator of Digital Validation Course

发布日期: 2024年1月31日
+ 关注

I am lucky. I have had the opportunity to interview Guy Kawasaki on multiple occasions. All of been at South by Southwest (#SxSW).


Guy is perhaps most famous for working at Apple in its early days where he generated enormous buzz for - at the time - a start up technology company. He's gone on to other wonderful things.


Below is a link to part of one our interviews with Guy at SxSW. In it, he talks about the power of #socialmedia for small business. How organic and authentic reach can be as powerful or more powerful than paid advertising.


We love this interview because the philosophies at Knox Management Consulting (KMC) align with his perspectives. Social media done correctly (intentionally, consistently, with employee advocacy) can position smaller companies as the Goliath's in tackling their Davids.


Of course, we will write more about this in other posts and will even present some case studies to support this arguments. In the meantime, please see our video link: https://www.youtube.com/watch?v=WvPBZCsuWAo

#SmallBiz #SmallBusiness

??: Mike Alexander

要查看或添加评论，请登录

Knox Keith ?的更多文章

  • Our Perspective on Management Consulting
    2024年3月13日

    Our Perspective on Management Consulting

    We are often asked, What does a management consultant do? Do you ever wonder? The short answer, is we fix corporate…

  • Background Reminders
    2024年2月25日

    Background Reminders

    What’s on your desk or behind you during your #zoom calls? Here’s mine. Both are reminders to me and potential…

    2 条评论
  • Employees as Advocates
    2024年1月29日

    Employees as Advocates

    Why are we naturally inclined to trust people? Well, mostly. Surely, I’m not alone in my attempts to reach an agent…

    3 条评论
  • If No One Engages with Your Content, Then No One Sees Your Content
    2024年1月24日

    If No One Engages with Your Content, Then No One Sees Your Content

    Are you encouraging Employee Advocacy programs within your #SocialMedia strategy and execution? Well, you should be…

    2 条评论
  • Leveraging Events: Activations in Action
    2023年2月11日

    Leveraging Events: Activations in Action

    The essence of marketing is about getting the customer to act. And by act, I mean interact.

  • Employees as Advocates
    2022年3月21日

    Employees as Advocates

    Why are we naturally inclined to trust people? Well, mostly. Surely, I’m not alone in my attempts to reach an agent…

  • Optimizing Your Social Media Presence
    2022年3月14日

    Optimizing Your Social Media Presence

    Part of the KMC process involves the initial audit of our clients’ professional brand and positioning them as…

    2 条评论
  • Blab and Google Hangouts Shut Down
    2016年8月17日

    Blab and Google Hangouts Shut Down

    For you #socialmedia types (like me), this is an interesting read ..

    3 条评论

社区洞察

其他会员也浏览了