Have You Matched UP Yet?

Last month, it was the Happy Birthday month for Amazon’s creation of the Kindle / Book Matchbook program. On yesterday’s Author Mentoring Mondays, we had quite a discussion on the how-tos and why authors should take advantage of the free participation.


Let’s recap what the program does for you and your book …
Two years ago, Amazon quietly launched the Matchbook program. Designed to push print books … the bonus is that a buyer can get the eBook at a deep discount. Are you and your books in it? All you need is a print edition (POD counts) and an eBook. And, of course, to let Amazon know you want in.
Matchbook bundles the print book with the eBook.  The customer then gets a deeply discounted or free Kindle version of the same book.
Traditional publishers are doing something that sounds like, but isn’t.  Many are offering “enhanced hardcovers”—they bundle the more expensive hardcover books with an e-book, for a 25 percent greater charge. So, if you purchased a new hardcover release for $27.95, you could choose to pay an additional $6.25 to receive the e-book as well. If you purchase the much cheaper paperback, all you get is the paper version. Big deal—most likely you can do better at Costco or Sam’s Club and get the eBook  by creating a separate purchase on your eBook platform of choice.
Here’s why the Matchbook program is awesome and why you should make sure you mark the box when you upload your eBook to Kindle to participate in the Matchbook program …
With the Matchbook program, when the book is purchased via Amazon, you can offer the eBook at the same time for any price point between $0 to $2.99.
Here’s your bonus … you don’t have to be exclusive with Amazon in order to enroll in the Matchbook program. And for any Indie Author who only creates eBooks, Amazon's Matchbook program is the perfect incentive to get print versions of a book up and running. it's a "Hello POD" for those who don’t want to run a full run. by 
Take advantage of this … you will like it PLUS it’s an ideal way to do a “push” for your book combo during this Holiday Gift season.
 Martha Stewart would say, “It's a good thing.”