Have you launched your Black Friday sale yet?

bCode Buzzer - Nov. 21, 2022

If you haven't launched your BF or holiday sale yet, what are you waiting for?! I mean Amazon started their deals in OCTOBER. The longer you wait, the more you risk missing out on potential sales.

People are waiting for these deals and might choose to go with a competitor if you wait too long.

Also, keep in mind, Black Friday to Cyber Monday are the most EXPENSIVE days to advertise. By getting out ahead of that you can get a few days of much more efficient reach, and give your campaigns time to learn before the most pricey days.

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Google

• Need some holiday video templates for your YouTube ads??Google's got you covered.
• You finally don't need to apply a Conversion Action Segment to see a breakdown of each of the important conversions you are tracking! Simply make sure to add the Results column and then you can segment on other data and STILL see your conversion breakdown.?Learn more about this and 2 more newly available columns.
• More new Performance Max features...it's like a never ending roller coaster with these campaigns. Now you can use Performance Planner for PMax campaigns, and explanations to "help you evaluate results". The big one though is that you can now schedule asset groups through automated rules - perfect timing for all those BF, CM, and Holiday sales. We suggest creating new assets groups for each promo using the same audience signals you are currently using, but with different assets highlighting the promotion.
• Podcast Placement now available. YouTube is the second most frequently used service for listening to podcasts, and you can now specifically choose to target Podcast Placements within Google Ads.
• Want to see all the Google Ads your competitor is running??You no longer need special software to do so! It's now basically as easy as looking up competitor ads on Facebook. Happy snooping!
• New Search, Maps, and Shopping features just in time for the holidays.?These were all announced back at their event in May, and are finally rolling out now. You can now: find specific foods near you, new visual search in Maps, and use AR shopping features.

Meta

• Branded content in Reels has begun rolling out.?So get ready for more influencer ads while scrolling through Reels.
• But the biggest news lately is that?you can finally SCHEDULE your IG posts and Reels directly in the app! Can't believe it took this long, but happy to have this ability - especially ahead of the busy holiday season. Be sure to schedule out your content for the upcoming long weekend.

Other Hives

• Probably some of the most un-surprising recent news -?Facebook and TikTok failed to stop election misinformation in ads.
• TikTok is offering ad credits and new resources for Small Businesses. If you've been wanting to test out TikTok ads, now's the time to take advantage of these credits.
• Apple is pushing itself more and more into the ad world?(which many of us guessed was the case after the iOS 14 privacy announcements were released...turns out their own bottom line actually matters more to them than your privacy).