Have you identified WHO your brand wants to be when it grows up?

Day 4 of 8 - The EXPAND? Method

A = Alignment??

(This 8 day series is specifically designed for coaches/consultants/strategists who are making between $200-300k annual revenue and wish to scale their business without screwing up what is already working or turning to paid ads as the answer.)?

The Joyful CEO? Success Path graphic will serve as your visual anchor and teaching tool for this content series. The EXPAND? Method is our unique process we use to help our clients expand their already-working-business without burning out or imploding.?

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I know, I know. We hear the word “alignment” these days as often as we change underwear - probably more!?

But, keep an open mind as you read about ALIGNMENT in terms of how this energy is either going to make or break EVERYTHING you’ve got going for you!?

This part of The EXPAND? Method focuses on three key areas of your company/brand growth–areas that are often overlooked or pushed aside, because “there are more pressing things” to figure out.?

I get it. I did that for a long time, too. I focused on all other areas of EXPAND, but let this one slide for too long. And when I decided to double down on it, everything shifted for us, across ALL THE OTHER AREAS in The Expand? Method.?

What are the three areas of ALIGNMENT, specifically?

• Brand Culture - When you succeed at creating a brand culture that displays certain common characteristics PUBLICLY, you’ll have a cohesive “feel and vibe” to the brand, and you’re more likely to outperform your competition over time. A strong brand culture helps you generate higher margins, drive customer advocacy and loyalty, attract the right talent (team), and develop key alliances for strategic growth.??
• Brand Values - Your brand values are the core set of guiding principles that shape every aspect of your business. They are the beliefs that you stand for. Brand values determine your brand's identity, message, and personality. These brand principles guide the narrative, your actions and behaviors, and all decision making.?
• Your Leadership Style - Your leadership style is how you lead –both yourself, your team, and the vision of the brand/company. This is key to deeply understanding what your team needs from you on a daily basis, as a leader.?

When we work with our Joyful CEO? students on ALIGNMENT we are specifically helping them identify WHO THEIR BRAND wants to grow up to be. And then we make sure to include this everywhere in the marketing, the strategic positioning, and the internal structure, and day to day happenings of the business.?

The main mistakes in this part of expanding your business usually happen here:

• You avoid the deep work required to align your growth for THE FUTURE of the business.

In other words, you are bogged down day to day of the business, and brand culture, values, and your leadership style almost always get pushed to the back burner.?

• You don’t realize that your Leadership Style may actually be hurting your team, your decision making, and how people perceive you.?

Oy, the pains (AND GAINS) of dialing this in for myself, have been HUGE in terms of team retention and communication, leading this company to massive profits, and creating a legacy that will live far beyond the business.?

?As you look back over Day 4 content and the graphic, where might spending some time on brand culture, values, and your leadership style create a very different experience in the business for you? I’d love to hear from you below!?

[Note 1: We have $10k in scholarships to give away this month to coaches and consultants. Have you been wanting to work with The Joyful Business Revolution?? Info below in comments.]

[Note 2 : Did you miss Day 1-3 of this series, or want to revisit them? I have included them in the comments below.]

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The Joyful CEO? Program was designed specifically for the CEO Leader who is ready to create a legacy, to build a world-class brand, and lead consciously and sustainably.?

We’ve got just 2 spots open in this year-long program. I’ve dropped the URL below if you are ready to expand your business with the support of a mentor who was plateaued at $240k annual revenue for two years, but once I figured this out, we shot up to $550k last year, and are on track to hit 7 figures this year. We have used zero ads in this brand, and my workweek is generally 3-3.5 days a week (4 hours per day). I would love to have a conversation with you if you are interested. Feel free to DM me.