Have you heard about our PR in AI masterclass yet?
AI is going to impact all of our businesses. Whether you’ve already begun your professional AI journey or if you're looking for advice on where to start - this Masterclass will help you.
At this one event, 12 experts will give 10 Masterclasses on PR & AI.
Take a look at the schedule here: www.prmasterclasses.com/masterclass/pr-masterclasses-ai-in-pr
What are the best PR tools?
Lauren Richardson , senior account executive at Marketing Signals shares her 16 must-have tools for any PR.
Whether you’re at the beginning of your Digital PR career or have been using the same PR tools for years, it can be overwhelming to figure out which one is worth your time.
Here are some of my favourites to help you succeed in all areas of digital PR, from ideation and research to reporting and outreach: www.prmoment.com/opinion/16-must-have-tools-for-any-pr
The ultimate PR planning guide is right here!
Planning is often as important as execution, especially in PR. It can be easy to forget that missteps in the earlier stages of planning a PR campaign can ripple throughout the results.
To help you get started off on the right foot, we’ve reached out to eight professional PRs to get their best tips for planning more successful PR campaigns.
Their advice:
– Focus on the narrative and audience
– Use the seven Ps
– Don’t forget the data
– Understand what success looks like
– Don’t lose sight of the purpose
– Everything should point towards your objectives
领英推荐
– Always make time for reactive campaigns
– Don’t lose sight of the forest for the trees
Thanks to Alicia Solanki , Gareth Hoyle , Abi Spencer , Lottie West , Damon Culbert , David Beesley , Sophie Baillie , Dalal Nageh for their thoughts on this subject.
New podcast: The “PR Birthday” Series: CEO Geroge Coleman celebrates five years of Current Global on the PRmoment Podcast
On the PRmoment Podcast, Ben Smith catches up with UK public relations leaders and this week, he chatted with Current Global CEO George Coleman .
It’s a timely discussion as we seem to be celebrating a few PR firm birthdays recently, so this is the latest in our unofficial “Birthday” Series as Current Global celebrates five years of existence!
Current Global was born out of Weber Shandwick. It now has a reported fee income of over ￡35 m and about 300 employees globally, with about 30 in the UK.
Listen to George's chat with Ben here: www.prmoment.com/podcasts/the-pr-birthday-series-ceo-geroge-coleman-celebrates-five-years-of-current-global-on-the-prmoment-podcast
June’s Digital PR Trends and Updates: AI Overviews, gatekeeper Google and algorithm leaks
This month has brought another seismic change for PR and SEO – the launch of AI Overviews and leaked documents about Google’s secret search formula…
This month, Google launched its AI Overviews (formerly SGE) in the US. This means that for certain types of search queries, an AI generated summary is served at the top of the results.
Read more from Ben Eaglestone , Energy PR 's data lead here: www.prmoment.com/opinion/junes-digital-pr-trends-and-updates-ai-overviews-gatekeeper-google-and-algorithm-leaks
A tactical guide to PR measurement and evaluation
This tactical guide offers a straightforward way to adopt PR measurement and evaluation. It contains ‘how to’ advice, a useful flowchart, and a handy list of terms.
The intention is to help practitioners measure and evaluate tactical PR work – such as events, writing, and media relations – as distinct tasks. These may be routine aspects of a job role, part of a larger project, or ad-hoc requests from colleagues or clients.
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